Egyptian social commerce startup Brimore has just completed a Series A funding round worth USD 25 million. This fundraising operation was led by the International Finance Corporation (IFC) and Endure Capital. It also included other investors including Fawry, Flourish and Endeavor Catalyst Fund. These resources will allow the company to develop its products on the local market, but also to ensure its expansion in Africa to become the main social commerce application on the continent. “We will use the new fund to scale our infrastructure, enabling many more
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