2023-11-30 08:19:03
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Elon Musk dares everything. Including insulting advertisers who boycott the social network he owns, X, formerly known as Twitter.
On stage, in public, in New York, during a forum organized by the New York Times, the richest man in the world was questioned about the boycott of X by some 200 advertisers, including Apple, Disney , IBM, Oracle and Xfinity. The latter do not want their brands to be associated in any way with the convoluted comments deemed anti-Semitic by Elon Musk, published in mid-November on his X account.If someone is going to try to blackmail me with , blackmail me with money…Go F*ck yourselves…“. To the astonishment of the audience, after a few seconds of silence, he repeated: “Go get fucked…Is that clear? I hope so».
Elon Musk went even further by adding “Hey Bob, if you’re in this audience, here’s my feeling», clearly targeting Disney boss Bob Iger, a few minutes earlier, during the same New York Times forum. The Hollywood mogul had just reminded that Disney’s association with Elon Musk’s views was not “necessarily positive».
The incorrigible entrepreneur thus thinks to confirm, in the crudest possible terms, his delicate position according to which X must be a platform of free expression which must never compromise with the rich companies which finance its existence. He nevertheless recognizes that the boycott, if it continues and expands, can win the battle for free expression. “If the boycott wants to do that, it will kill the company,” admits Elon Musk. But he adds, the public will understand that it is the advertisers who will have killed X…
According to the New York Times, if the suspension of major continues, the shortfall for X could reach $75 million in the fourth quarter. Elon Musk, also founder and boss of Tesla and SpaceX, spent a colossal sum of $44 billion to buy Twitter a year ago. Its objective: to make this social network, modest in the face of giants Facebook and TikTok, a libertarian forum for the exchange of opinions as uncensored as possible. By changing the name to X, he also intends to evolve it into a platform for financial, commercial transactions and audio and video exchanges.
The approach of the wealthy disruptor is part of a fight, poorly understood, against what he judges to be “woke” conformism and the unique way of thinking which, in his eyes, is crushing the world of media and politics. For libertarians, as for the American right, Apple and Disney are among the most powerful American companies structuring this politically correct universe. Accused of validating an anti-Semitic plot on
The first name “Elon” in Hebrew means “oak”, but the South African native is not Jewish. He has just returned from Israel where he met the President and Prime Minister of the Jewish state. He notably visited the kibbutz of Kfar Aza where Hamas soldiers massacred hundreds of Jews on October 7. By publishing a comment in mid-November on I apologize…that was not my intention,” explained Elon Musk in an attempt to put an end to the scandal. As is often the case in the past, he seems to be trying to extricate himself from one controversy by provoking another.
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