Marketing is one of the major levers of business competitiveness. To meet the changing expectations and priorities of the public and consumers, marketing must evolve and be part of an approach integrating the notions of ecology and sustainability.
It is sustainable marketing, a component of this larger whole that is the sustainable, ecological and ethical management of companies. The integration of this concept within companies requires concrete knowledge and skills. These can be acquired by the managers and employees involved during training in sustainable development.
Sustainable marketing: a necessity
Sustainable marketing… was first theorized in 2002 by the French sociologist Gérard Mermet. For him, sustainable marketing has specific objectives, the most important of which is to emphasize respect for the consumer, social ties, employees and the environment, with concrete, public and visible actions.
Since 2002, this concept has continued to grow in the business world and has now become a necessity for any company wishing to remain competitive and grow.
This green marketing makes it possible, in fact, to improve the image of the company, both vis-à-vis the public and consumers, and vis-à-vis partner companies. We talk about social entrepreneurship [1] which has also become a requirement.
By adopting sustainable marketing, the company responds to the demands of fairness and respect for the environment, which are increasingly present in public opinion. It also meets the imperative of having good environmental, social and governance or ESG criteria. These are now one of the indicators taken into account by companies and investors before any operation.
Training in professions with a positive impact
For green marketing to fulfill its role within a company, the latter must train the employees and managers involved in its implementation. Professional training in sustainable development within a specialized school allows those concerned to acquire dual skills in marketing and sustainable development. They can then exercise jobs with a positive impact, in marketing, commerce, communication and human resources.
This is what the ESG Green business school offers, a school for training in sustainable development. This establishment offers training for all audiences: graduates, students, employees looking for retraining, etc. The school provides diploma courses of various types, including a short sustainable development course.
Students can follow, within ESG Green, a Bachelor’s or Master’s Green Marketing and Business or Responsible Human Resources Management. Students can take sustainable development training remotely or face-to-face, at the school campus in Paris.
These training courses in sustainable marketing are necessary for anyone wishing to adapt quickly to changes in the company and the labor market in which ecology is taking an increasingly important place.
SOURCES :
[1] learn more about social entrepreneurship