2023-06-05 10:29:15
Monday, June 5, 2023 – 2:26 PM
ABU DHABI, 5th June, 2020 (WAM) — The Family Development Foundation has made a series of improvements to the Barakat Al Dar Club membership request service, in support of the Abu Dhabi Effortless Customer Experience Program, and to improve the quality of life of senior citizens to ensure their active and continuous participation within the community fabric in the country.
The participation of the Family Development Foundation in the Abu Dhabi Program for the Effortless Customer Experience launched by His Highness Sheikh Khalid bin Mohammed bin Zayed Al Nahyan, Crown Prince of Abu Dhabi and Chairman of the Executive Council of the Emirate of Abu Dhabi, is in the interest of enhancing and improving the customer experience and reducing the time and effort required to obtain the Foundation’s services. The program allows all those in charge and workers in the Emirate of Abu Dhabi and its visitors to obtain various government services quickly and easily, without effort or trouble.
Her Excellency Maryam Muhammad Al-Rumaithi, Director General of the Family Development Foundation, affirmed the Foundation’s keenness and interest, through coordination with the Abu Dhabi Executive Office, to develop a plan of several stages aimed at improving the customer experience in accordance with the highest international standards followed, in the implementation of which a work team from various specializations and departments participates after the implementation of an extensive study. To identify the challenges facing customers, participate in the service design laboratory with the rest of the local authorities, discuss development initiatives and involve customers in the design and analysis processes, which would support all government directions aimed at facilitating easy access for all customers to the services provided by the Abu Dhabi government easily and to enhance the position of the Emirate As a leading destination in the field of customer experience with the government sector.
Al-Rumaithi said that the Family Development Foundation is making unremitting efforts to facilitate access to services for all members of the family and society, translating the directives and visions of the “Mother of the Emirates” Her Highness Sheikha Fatima bint Mubarak, Chairwoman of the General Women’s Union, Supreme Chairwoman of the Family Development Foundation, President of the Supreme Council for Motherhood and Childhood, to enhance the stability of senior citizens as an important category in community to enjoy their full rights and to carry out their roles in a positive way that enables them to interact with the changes and developments of the era, in a manner that guarantees their safety and harmony in society. empowerment.
Al-Rumaithi indicated that the Family Development Foundation has added many improvements to the service of requesting membership in Baraka Al Dar Club, to reduce the stages of obtaining the service and the number of data and documents required, by adding many innovative features in registration such as the new “WhatsApp” channel, which is dedicated to members of Baraka clubs. The house is to register directly in the workshops, by confirming a message via an electronic chat that may not take two minutes, in addition to the advantage of notifying customers with a reminder before the workshops. Her Excellency touched on the Foundation’s efforts to enhance the quality of life of senior citizens, by providing a comprehensive strategic and preventive framework to support positive social change, which ensures an integrated system of services that enable families to access knowledge and skills and enhance their practice of them, and to respond to the requirements and needs of society in terms of empowerment and the necessary preventive care for them. , and stimulate their active community participation, each according to his capabilities and capabilities, to enhance the quality of their lives and increase their chances of integration into social life, by obtaining Barakat Al Dar Club membership, which qualifies the beneficiaries to participate in the club’s basic facilities and forums throughout the year in a manner commensurate with the needs and requirements of life, including the following forums (Health Forum, Educational Forum, Family Forum, Preparation for Retirement Forum, Happiness Forum, Social Support Forum, Entrepreneurs Forum).
For his part, Abdul Rahman Al Balushi, Director of the Strategic Planning and Institutional Development Department at the Family Development Foundation – Head of the “Customers Experience” team, said that the Family Development Foundation worked through the initiative to improve the service of requesting membership in Barakat Al Dar Club to provide an appropriate social environment for senior citizens at the level of the regions of the Emirate of Abu Dhabi. In a way that guarantees a better quality of life for them through positive thinking, providing a supportive family environment and a decent social life for them, exchanging their life and practical experiences, encouraging senior citizens and those coming to this stage of adopting a healthy lifestyle, and developing the capabilities of senior citizens of positive thinking and dealing with life situations and increasing Their self-confidence, enhancing their mental health, providing opportunities for community participation for senior citizens, preparing individuals who are about to retire to be able to adapt socially and economically, and providing channels for exchanging experiences between senior citizens, peers and generations.
His Excellency praised the new improvements that the Family Development Foundation has worked on, because of its active role that contributes significantly to reducing the steps and points of contact of customers with the Foundation compared to the previous service and adding proactive services to club members from senior citizens, which enables them to choose the appropriate workshop for them according to the time and place Appropriately through the WhatsApp application, and through simple steps for the customer by selecting his preferred options to be included in the workshops, as all the Foundation’s services are provided through the digital “Tamm” platform, so registration for Barakat Al Dar Club membership was chosen as an improvement initiative within the Abu Dhabi Customer Experience Program without effort to improve the customer experience Those who deal with it, as it is one of the services most requested by senior citizens, who are considered among the important groups that are focused on in the services of the Family Development Foundation in particular, in addition to being one of the groups that receive the attention of the wise leadership.
Emad Al-Ali / Reem Al-Hajry
1685961481
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