2023-10-10 16:02:26
Published on Oct 10, 2023 at 5:43 p.m. Updated on Oct 10, 2023 at 6:02 p.m.
In April, the president of France Télévisions, Delphine Ernotte Cunci, confided to “Echos” that “reconquering young audiences” was among the two main challenges that her group had to take on, along with technological investment.
This priority is reflected in the investment devoted to young audiences by France Télévisions, which will triple in the next five years. The dedicated budget will increase from 80 million euros to 240 million euros, announced Tuesday Stéphane Sitbon-Gomez, the director of antennas and programs. Youth, which represents 8% of the group’s program budget, is intended to obtain 25%, a proportion equivalent to its share in the French population.
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