2024-03-22 20:36:18
The companies Umiami, 77 Foods (trade name La Vie), Nutrition & Santé, Les Nouveaux Fermiers (trade name HappyVore) and NxtFood (trade name Accro) believe that this decree “compromises the creation of a French sector of plant-based alternatives to meat,” they said in a press release.
Guillaume Dubois, co-founder and president of the Happyvore brand, on Friday described this decree “which only concerns French products” as “ubiquitous” and “aberrant”. “Actors who produce abroad can keep these names,” he said. “This completely disadvantages French industrialization, French agriculture,” he protested. “This situation creates a harmful inequality of competition,” say companies in the sector.
Fines of 1,500 to 7,500 euros
Published on February 27, this decree specifies the names reserved for products of animal origin and therefore prohibited to designate products based on vegetable proteins. It followed a first decree of June 2022, itself suspended in summary proceedings by the highest French administrative court. The new text details in particular, in two lists, the terms reserved for products of animal origin or containing very little vegetable protein. Among them, fillet, sirloin, rump steak, escalope, steak, escalope, ham, flanchet or chuck.
Terms “referring to the names of species and groups of animal species, to animal morphology or anatomy” are also prohibited when marketing or promoting a product containing plant proteins. The decree provides for maximum fines of 1,500 euros for an individual and 7,500 euros for a company as well as a transition period of one year to sell off existing stocks.
On the same subject
For the climate and their health, the French should consume half as much meat
In France, 22% of greenhouse gas emissions are linked to food. Reducing our meat consumption by 50% would allow France to respect its climate commitments, according to the study “How to reconcile nutrition and climate”, by the NGO Réseau action climat and the French Nutrition Society, published Tuesday February 20.
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