2023-03-03 08:00:00
With an attitude of triumph and desire to conquer the world, the urban Mexican music group Fuerza Regida received the media, a political personality from the City of Los Angeles and representatives of Live Nation in one of the huge private rooms of BMO Stadium from the city of Los Angeles (formerly known as Banc of California Stadium).
There, at the home of the LAFC soccer team, the boys from San Bernardino, California, announced the date of their future great live concert or rather their tremendous ‘peda’ to the rhythm of their greatest hits in the imposing stadium in downtown Los Angels.
During the announcement, the members of the group received the surprise that that same day, February 28, the Municipal Council of the City of Los Angeles officially declared Fuerza Regida Day, making them the first urban Mexican music group in receive this distinction.
The delivery of the proclamation was in charge of the councilman of the city of Los Angeles Curren Price, who pointed out on stage the reasons why the boys of Fuerza Regida deserved this important recognition.
Price, with his fresh personality and his smile on the surface of the skin, went up to the small stage of the conference to express that while the young people of Fuerza Regida prepare for the expected presentation of their concert on July 15 at the house of the current MLS champions, Los Angeles Futbol Club, District 9 the city of Los Angeles had decided to recognize the talent, heart and ability they have “to connect with people from all walks of life.”
“It is a great honor to have February 28th dedicated to a group of people who remain rooted in their love of community and who lift up people who have been historically marginalized,” Price said to applause and reaction. of some special guests who were sitting in the third row of the venue and who did not stop shouting “Fuerza Regida, Fuerza Regida, Fuerza Regida” while their musical idols were recognized.
With signs of thanks in hand, which read “Street vendors we are with Fuerza Regida”, this conglomerate of street workers arrived shouting slogans in support and thanks to the group that, according to what they said, they have supported since they made themselves known and that today they follow on social networks, in addition to listening to their songs while they face the day to day selling on the streets.
Claudia Moreno, an area organizer in downtown Los Angeles who can be seen daily on Maple Street in the alley sector of the city, was one of those present who shouted the name of the group out loud. Moreno has dedicated her time to street vending for a decade and a half to support her family, while she helps in the organization and supports her colleagues on the street.
Moreno attended the conference as one of those invited to participate in the activity organized by Rancho Humilde Entertainment to witness the delivery of a $20,000 donation to Inclusive Action for the City, the organization that summoned to the event members of the organization Colectivo Poder Comunitario (CPC) which is also in charge of supporting the campaign of street vendors.
The donation was divided into two checks for $10,000 each. The first, granted by the Fuerza Regida group and the other by Jimmy Humilde, CEO of Rancho Humilde Entertainment.
“I was one of them, I sold on the street, I know everything they go through to be able to bring money to their homes and support their families,” said Humilde on one side of the stage.
He also expressed that they were giving the donation “with all their hearts” and in this way to be able to help and support the laws that may benefit street vendors. “Street sales must be recognized in the city as a decent trade, they are not only a source of job creation, but also (as) a sector that enhances consumption in the city. I understand their difficulties and concerns, because for some time it was there that I found my livelihood and that of my family”, he later expressed in a statement, since during the conference he allowed his boys and the initiative to be the protagonists of this event.
Gerardo Rojas, a native of Puebla, told the Los Angeles Times en Español that he has been in this country for 16 years and that he is also a proud salesman, just like Jimmy Humble did in the past before becoming a renowned music businessman. vendor of used tools for five years.
Lydia Catalán, born in Guerrero, said for her part and with great pride that she has been a street vendor of second-hand jewelry and clothing for 8 years. Both dedicate themselves to this trade, but also to other informal jobs to be able to complete the money that allows them to support their families.
Rojas says that he can only work as a street vendor on weekends and dedicates the rest to other jobs to “finish for food,” he told us.
Catalán is the mother of an 11-year-old boy and an 8-year-old girl, whom she has to support alone, in addition to fulfilling the responsibility of financially helping their parents who live in the state of Guerrero, in Mexico. She arrived in the United States 15 years ago and confessed to us that she did so illegally across the border. “I came to the United States, but things went wrong at the border, I had an accident crossing the wall and broke my foot, since then I have metal there, but I’m fine now and I’m still here working,” he said in a tone of courage.
The case of Rojas and Catalán are two among the hundreds of vendors who daily face the challenge of finding a livelihood in the streets regardless of the inclement weather and the dangers they are subjected to by selling in this way. It is for this and many other reasons that the representatives of Inclusive Action for the City and the Community Power Collective say that they support these people and support them so that in an organized way they can obtain the permits from the City that allow them to sell legally in the streets.
Ruddy Espinoza, director of Inclusive Action, who was also present at the event, explained that the community organization he represents is in charge of supporting street vendors in Los Angeles so that they continue creating laws that benefit these informal workers. He also said that the organization has a fund to help them in their ventures. “We advocate for laws that help street vendors and we also have a low-interest loan fund for these entrepreneurs who want to grow their businesses,” he said.
“And that is why we are part of the campaign to support street vendors and we have fought for many years to legalize the sale here in the city,” he added.
Espinoza also noted that vendors face many obstacles in starting their businesses. “Many of them have been robbed and are also fined by the police who ask for their permits when they see them on the streets, but that is what we are here for, to guide them and help them manage their permits. This is something new because we have fought to create a permissions system where previously there weren’t any. Many times their equipment was taken from them and they could no longer work to support their families,” Espinoza said.
The permits vary according to what they are selling. If it is about objects and merchandise that is not food, the permits are easier and faster to manage. “If it is not food, it is easier because they go directly to the City and request their permits, but if they are selling food they need to work with the health department and they must also meet certain requirements,” he explained.
On stage, the vocalist of Fuerza Regida Jesús Ortiz Paz, better known in the industry as JOP, said that he felt very identified with the daily work carried out by these workers who arrived that day to support them in the announcement of their long-awaited concert. “I also sold everything, vegetables and (in the end) you have to keep succeeding, you have to keep trying and not give up, because at the end of the day you have to support the family,” Ortiz said alongside his groupmates in support the work of these workers.
This donation is part of the activities that the group and the Rancho Humilde record label say they are implementing to continue positively impacting the communities of various neighborhoods in Los Angeles County.
Now is when
Fuerza Regida currently represents a movement in the genre of urban Mexican music, which began in the streets of the popular Latino neighborhoods of Los Angeles and today has become one of the benchmarks of the genre that continues to attract attention for its proposal, In addition, this has allowed them to inspire other emerging artists in their community, who, like them, also grew up listening to rap, regional music, rock and other aspects.
Now Jesús Ortiz Paz (JOP; lead singer), Khrystian Ramos (six-string guitar), José García (tuba), Samuel Jaimez (Requinto) and Moisés López, the members of Fuerza Régida, will take the concert at the BMO Stadium as the start of a new stage in the group’s presentations and they will do so hand in hand with the transnational live events company Live Nation.
Produced by Live Nation and Rancho Humilde Entertainment, the Fuerza Regida concert will be taking place on Saturday, July 15 after its successful debut at the Crypto.com Arena and its recent presentation at Premio Lo Nuestro next to the Frontera Group.
It should be noted that the musical festival of Fuerza Regida will arrive at this soccer stadium before the Mexican group RBD does on October 18, 19, 20 and 22.
“Fuerza Regida’s presence has grown at a rapid pace, drawing fans from around the world,” said Hans Shafer, Live Nation’s senior vice president of global touring in a statement.
“It’s amazing to see his talent recognized by such a diverse audience. We love working with them and are grateful to have been a part of their first stadium tour and now to bring them home for their first stadium show,” he added.
After their collaboration with Snoop Dogg, another Los Angeles icon, and performances on stages like the one they had at the “Made In America” festival last year in Philadelphia, Fuerza Regida continues to have a great push among the youth who have allowed themselves to be conquered for urban regional music, placing this band in reference to a style that is no longer solely Mexican-American.
Last year with their “Del Barrio Hasta Aquí” tour, the band managed to register more than 150,000 tickets sold, positioning itself as the new musical phenomenon that some already call “the future of Mexican music”.
Of the 19 dates that the last tour had, the group achieved a dozen ‘Sold Out’ on the tour they did through cities such as San José, Phoenix, New York, Hidalgo, Sugarland, Irving, Sacramento, Los Angeles, Fresno and Rosemont. . And now with their introduction in the heart of downtown Los Angeles they will surely pave the way that will take them in new directions in search of greater acceptance and recognition.
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