Monday, February 28, 2022, 12.01 p.m.
Great Taste Pet Care, the manufacturer and distributor of animal feed for more than 10 leading brands such as Puto, Silver, Great Titan, Lincoln, Pluto, Silver, Ole, Winstar, Sherman and Doc. Oker reveals business growth against the Covid trend Sweeping total income over the past year of more than 540 million baht or an increase of 166%, the main factor is from the lifestyle of the new generation. Help drive market growth by leaps and bounds. For the Year of the Tiger, prepare a plan to penetrate the E-commerce market with full integration, linking offline and online to enhance customer experience with brands. Aims to support the transition to the era of pet parenting. Expected to have a total market value of more than 30 billion baht, targeting 1.2 billion baht in revenue.
Mr. Thanapisan Khuhapremkit, President of Great Test Pet Care Company Limited, revealed that “Great Test Pet Care is in the business of producing and distribute pet food by using modern technology and machinery through high quality and meticulous production processes in every step to get quality animal feed products Complete nutrition and safety according to international standards AAFCO in the factory system has produced products for the company. And produce for various brand customers (OEM) has the potential to support the production of pet food. is approximately 3,000 tons per month, with the product research and development department providing formula recommendations with a wide variety of products to choose from to meet the needs of customers and target groups appropriately It is like a large kitchen with rich ingredients and an experienced team. Ready to produce good quality products in Thailand Product of THAILAND
During the two years facing the COVID-19 pandemic, Great Taste Pet Care has adjusted its marketing and sales strategies to be more direct to consumers with pets through ecommerce and online. coupled with exporting products to foreign countries in Asia, CLMV. and other continents, resulting in operating results and revenue increased by 166% with sales in the last year of 540 million baht and this year has a policy to develop products And distribute products to consumers throughout the country more. Great Taste Pet Care also has a goal to expand into more foreign markets, including the CLMV group, Germany, the United States, England and France, respectively. come The total number of pets has increased to more than 13 million, which is in line with the rate of pet food exports in Thailand. 4th highest in the world
Great Taste Pet Care sees that Thai pet food manufacturers It has advantages over competitors in many other countries, whether it is the abundance of raw materials. obtained from agricultural and fisheries industry sources such as flour, grains and seafood, when used as raw material in pet food production, will provide better quality than others. FTA) gives us an advantage over other countries. When including the total value of Thai pet food exports accounted for 47%, in the Great Taste Pet Care section, there are animal feed products divided into 5 groups:
Premium group of pet food pellets Penetrating the premium market, namely the Great Titan and Lincoln brands
Standard group, dry and wet pet food Penetrating the middle market segment, namely Pluto and Silver brands
Economic group pet food pellets and wet food Penetrate the local market easy to handle Customers that are not difficult to reach include brands Sherman, Winstar, Dogger and Ole.
Treatment groups and snack groups, such as Starry Greatitan Snack, Cherman Licking Cat Snacks, target customers who care about pets. Caring as a family member
The pet food products of Great Taste Pet Care are already sold in the market with more than 10 brands together and strive to develop new interesting products to be the first in Thailand as well.
Operational guidelines for this year Great Taste Pet Care has a plan to develop and upgrade the organization. in research and develop products that are attractive to the market Developing production, developing personnel, taking care of a team that is determined to work tirelessly, including increasing distribution channels. Whether expanding Pet Shop stores and distributing distribution points to Modern Trade groups such as Top Super Market, Big C, Lotus, Makro, CJ Express, etc., while paying attention to partners and business partners to support growth and expanding the pet food business to grow together and enhance competitiveness in the pet food market by setting a goal to expand the market share from 2% to 3% within 3 years
As for the factors that are believed to help drive the animal feed market to grow rapidly in the era of Covid, that is the lifestyle and lifestyle of the new era. which changed from a large family became a small family caused by The new generation loves the single life. and newly married couple Most do not want children. and social conditions stepping into an aging society As a result, pets become a part of fulfilling life to be more colorful. In addition, the form of raising animals of the new generation has changed from Pet Lover to just love or just want to have a pet. changed to a Pet Parent, loving and nurturing as a member of the family by willing to pay for happiness to enhance the quality of life for pets As a result, the pet business grows even more. It is divided into feed business 45%, animal health care business such as hospitals, clinics, other services 32% and other product businesses. Related, for example, clothes and toys, which account for 23%, are expected to have a market value of at least 30 billion baht and will flourish in the long run.
There are 5 factors that are believed to make the pet market grow even more:
1. Pet Humanization: Raising animals as a Pet Parent, like family members
2 Friendly Pet Community Growth of service businesses such as pet hotels Pet cafes, toys and pet accessories, etc.
3. Pet Health Care improved: The growth of pet medical care groups. In the past 5 years, there have been more than 3,000 veterinary hospitals, divided into 80% small clinics, 15% medium-sized clinics (surgery) and another hospital level. about 5%
4 Dual Income, No Kids (DINK) Small families are not interested in having children. and more LGBTQ gay couples
5. Aging Population, single and elderly people, pets, friends to solve loneliness, etc.
from the 5 factors that have a growth rate make predictions Pet-related products and services will grow steadily for 10 years, averaging 10% per year, with little or no impact. Despite the economic crisis Political situation or epidemic because people take care of pets in Pet Parent like family members. and willing to spend on businesses and services so that pets have a good quality of life Overall, every aspect of the pet business has a bright future for sure.
Therefore, to penetrate the feed market, Great Taste Pet Care will focus on building a strong brand. In a premium look By Emotional Strategy, it will offer new experiences with customers and partners, coupled with fully integrated Ecommerce links, offline and online links, including the use of digital LED screen media. On BTS stations. LED screens in BTS and Digital Billboards that target customers on roads and expressways. to communicate to the target group of the new generation
As for the management vision, Great Taste Pet Care is committed to being a leader in production. and distribution of pet food products in Southeast Asia By adhering to international standards ISO 9001 2015, HACCP, GMP and SUCI HALAL, friendly to society and the environment. Serving customers with quality products with reasonable prices, there is also a CSR policy to help society and the poor, such as a food sharing program for stray dog and cat shelters, etc. You can view product details and news of many activities. of Great Taste Pet Care at http://www.gt-pc.com Mr. Thanapisan finally said.