On the occasion of its fiftieth anniversary, Hard Rock Cafe launches its international campaign “Live Greatness” in which the brand reflects on its young years. The ambassador of this campaign is none other than football star Lionel Messi.
The latter bent to a rather original exercise: create the Messi Burger himself, with ten ingredients according to him essential.
The result: two juicy beef steaks, then served with a combination of toppings: provolone, chorizo rings, caramelized red onions, spicy and smoky Hard Rock sauce, all on a grilled brioche, not to mention a few shredded romaine lettuce leaves and vine tomato slices. Those who wish can also decorate the Messi Burger with a fried egg and accompany it with a portion of spicy fries.
Who said only Eden Hazard was a burger fan?