Hasbro’s Dungeons & Dragons: Navigating Digital Transformation and Post-Scandal Growth

2023-08-13 12:44:16
Hasbro held its quarterly investor meeting last week. During the conversation, representatives of the company were asked about the box office of the film “Dungeons and Dragons: Honor Among Thieves.” CEO Chris Cox said that the film’s financial problems did not hinder the growth of Wizards of the Coast and the expansion of the Dungeons & Dragons business. According to him, now the company is focused on the use of digital technologies for the development of the franchise and its “exit” beyond the board game. Baldur’s Gate III was a huge hit. It is assumed that the success of the adventure can bring the company huge sums of money. In the future, gamers may expect more such games. In addition, the authors of Dungeons & Dragons are currently working on an official virtual table (VTT – Virtual Tabletop). With its help, it will be possible to conduct desktop sessions in an online format. True, there are already several free analogues. And apart from Baldur’s Gate 3, the company has not officially announced work on video games. Most recently, she found herself in a “catastrophic” scandal, due to which a new gaming license was created. During this time, some fans turned their backs on D&D and joined Paizo’s Pathfinder community. Wizards of the Coast is currently busy with new tabletop adventures, a rule update, a series and a documentary as part of the franchise. In addition, in the future, a continuation of “Honor Among Thieves” is possible. It all depends on whether the authors can figure out how to cut the budget without losing quality.
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