Ludivine Dedonder faced criticism from Theo Francken last December for wearing sneakers to office, with Francken deeming it inappropriate for the Minister of Defense to do so especially during times of war. However, Dedonder has now decided to launch her own brand of sneakers. The attack by Francken had a follow-up as the Minister who had always been interested in fashion decided to embrace creation. The sneaker is unisex and made in Belgium with customization options. The star and pop motif on the sneaker is a reference to Defense Department’s reconstruction plans. The collection will be known as #NoBasket and will be available from September.
After being criticized last December by Theo Francken, who considered it “inappropriate” for the Minister of Defense to wear sneakers to go to her office, especially in times of war, Ludivine Dedonder today announces the launch of her own brand of sneakers.
At the time, Ludivine Dedonder had replied firmly to the deputy of the N-VA: “I am myself. I remain myself, minister or not, and I am also doing the best I can to strengthen, to rebuild this department. Whether I do it with sneakers or stilettos, I find that what really matters is the action”.
This attack by Theo Francken therefore did not remain without follow-up, because the minister, who had always loved fashion, decided to embark on creation: “Not a day goes by without people talking to me about my sneakers she laughs. “I received a lot of expressions of sympathy, it went viral! All these shares gave me ideas, which is why I decided to launch my own brand of sneakers. A sneaker to wear in all circumstances, no offense to some, unisex, made in Belgium and customizable. You can choose the colors, the material…”
On this sneaker, you find the “pop” and “star”, as a nod to the Defense Department’s reconstruction plans launched by the Minister, but also the word “love” which must speak to everyone. .
The collection will bear the name #NoBasket, a name imagined by his son Oscar, in reference to the saga that the case sparked. It will be available from September.
In the meantime, think about how you want to personalize it, to be as good in your pumps as the minister…
In conclusion, Ludivine Dedonder has turned criticism into creativity with the launch of her own brand of sneakers. #NoBasket will be a unique collection of unisex sneakers that are made in Belgium and customizable. It will bear the Minister’s personal touch with the inclusion of “pop,” “star,” and “love.” This is a perfect example of turning negativity into positivity and empowering oneself by being confident in their own style. So, get ready to rock your personalized #NoBasket sneakers in September, and who knows, you might just be as good in your pumps as the Minister herself.