Of course, there is nothing wrong with this, as this is how business and life we live, but in a report published by Phone Arena, dealt with the tricks that Apple is cleverly following to increase its profits by directing the consumer to spend his money on more expensive and expensive devices.
iPad Air pushes you to like iPad Pro without you even noticing
Suppose we have a consumer who wants to save money, but in return wants to buy a good iPad. In fact, the basic iPad is good and powerful, but its design is not borderline and its accessories are not developed, and it only supports the first generation of Apple Pencil, and its screen is not laminated. It seems that there is a purpose in that, which is to push that consumer to accept the idea that it is necessary to spend more money in order to get the best class of the required device and the latest version of it.
Then comes the iPad Air, which is a good option at a reasonable price given the capabilities it provides, in addition to that it supports the iPad Pro keyboard and accessories. But hey, there is a problem, which is that the iPad Air only offers two options in terms of internal storage capacity, which are 64 and 256 GB, and the difference there is clearly large.
A 64 GB version costs $ 600, which is an acceptable price, but if you are a fan of creativity or you love to download a lot of music, movies, programs and games on your tablet, you may realize that the storage capacity will not be enough at all, and for this reason you will prefer the other option, So you’ll decide to spend $750 to buy the larger version.
The new iPhone SE looks unattractive
Apple announced a few weeks ago the latest iPhone, the iPhone SE in its third generation. But even though it is the latest version of Apple’s phones, it offers an outdated and unappealing design. And if I meditated a little, I might have thought that Apple does not want this budget phone to pull the rug out from under the more expensive iPhone 13 phones.
It is true that the iPhone SE is very powerful from the inside and outperforms leading phones running the Android system, although it is the least expensive among the superior iPhone phones in the performance-related competition, but Apple had to make the design of its last phone unattractive compared to the beautiful iPhone 13 phones, otherwise everyone would prefer to own The economic iPhone SE and save their money instead of giving it to Apple.
We can say that Apple relied here on the optical trick that can be bet on many consumers such as children and teens who will insist on pushing their parents to buy the iPhone 13 instead of the iPhone SE, although both devices are powerful and have great capabilities.
Storage capacity hostage to higher price
Apple seems to be holding its higher-capacity devices hostage and demanding ransom for them. The cost of a device that offers more capacity is usually much higher than the cost of a device with less capacity. Looking at the iPhone 13 series, we will find that the storage capacity gradually takes the consumer from the lowest price to the highest, making you eventually prefer to pay the price difference to buy a Pro or Pro Max model.
Perhaps that’s why Apple won’t offer the possibility of expandable storage on the iPhone, it wants to have complete control over the storage options. And if iPhones support external storage via SD Card, Apple will lose control of these options, because you will simply buy the iPhone with the smaller capacity and add the external capacity to it. This practice appears to be against consumer rights, but from a commercial point of view, it is ideal for a company to increase its revenue and profit margin.
Watch prices and offers
In the end, it is fair to mention that Apple is not alone in thinking of increasing its profits in various ways. But perhaps we can say that Apple is the most successful company in persuading consumers to pay more. If other companies could do the same, they would not hesitate to do so.
Perhaps the best advice that can be given to consumers is to monitor the prices and offers that are available in the market, as there are many phones, companies, products and options, and there are times when there are downloads and discounts that help save money, unless you are in a hurry or insist on a specific model or type of phones and devices.