2023-07-23 19:36:48
Sunday July 23, 2023, the last rainy (but happy) dance of the Tour de France 2023 between Saint-Quentin-en-Yvelines and Paris Champs-Elysées. After a big start given from Bilbao on July 1, the peloton will have covered more than 3400 runs during this 110th edition of the Grande Boucle. What could be better than embarking on the publicity caravan to immerse yourself in the fervor of the Tour. That’s what we did this Sunday! Sportsmarketing.fr put on its most beautiful parka and climbed (yes yes, climb) on one of the eight tanks of the imposing Le Gaulois caravan to complete the 115 kilometers of this last stage of 2023 in a joyful and musical atmosphere.
Official poultry of the Grande Boucle for the ninth consecutive year, Le Gaulois is back on the roads of the Tour in 2023 at the head of the peloton of good humor with his emblematic “Cocottes” of 3m90 : the Crousty Chicken, Yes it’s Good!, Cordon Bleu, Roasted Chicken Fillets and Chicken Breast floats going outside will have crossed 23 departments this year and crossed 21 stages including 8 plains, 4 hilly and 8 mountain .
Two multi-product floats, intended to highlight the diversity of the Le Gaulois range, paraded at the entrance to the procession to entertain the public thanks to Arthur, always ready to entertain. The “Roule ma Poule” float, always appreciated by the public, closed this parade. The largest cordon bleu, among others, therefore went to meet the French, to distribute 600,000 eco-responsible goodies Le Gaulois (tote bags made from recycled materials and bicycle bottle opener keyrings). The most enthusiastic spectators who prepared “I love Cocotte” signs were treated to Le Gaulois kitchen gloves in return.
Passionate caravanners at the controls of the famous “Cocottes”: Official poultry of the Tour de France since 2015, Le Gaulois offers an unforgettable adventure every year for those who love cycling. They were 18 to experience the interior for this 9th edition: cyclists, sportsmen, breeders, consumers, public. 8 women and 10 men of all ages and backgrounds took control of the “Cocottes” to tour France in a festive atmosphere.
The Breeding Village, the time trial of gluttony : on the occasion of the passage of the Tour near Losse during the 7th stage linking Mont-De-Marsan to Bordeaux on Friday July 7, Le Gaulois offered an animation near one of its production sites. The brand, which claims to be healthy, safe and tasty, hosted a breeders’ village to showcase their know-how and their commitments. Rotisseries were present so that breeders and collaborators could taste good roast chickens in a friendly Le Gaulois moment.
Store side, Le Tour has been preparing for Le Gaulois since the end of May until August with packaging highlighting the colors of the Grande Boucle, to be found on the marinated chicken cuts in the Le Gaulois summer range. The brand also offers a 100% winning game with 5 TV sets and sound bars, 40 barbecues and thousands of discount vouchers to be won.
A second year on Le Tour de France with Zwift : organized from July 23 to 30, the 2nd edition of the Tour de France with Zwift will consist of 8 stages, i.e. 956 kilometers for the 22 teams of riders. The Gaul reaffirms his commitment to promoting equity and inclusion in sport by participating in this great race. In order to continue to thrill spectators at the end of July, the brand will once again mobilize its caravanners to distribute 70,000 additional goodies. The Le Gaulois caravan will be made up of 3 vehicles: the Cordon Bleu float which will be surrounded by 2 multi-product floats including “Roule ma poule” which will close the march of this festive and generous procession.
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