With the purpose of strengthening the networks of Ñuble entrepreneurs and promoting local products and services, the Seremi de Economía, through Sercotec and its Business Development Center, launched “Yo Compro Local”, an initiative that seeks to promote a marketing channel for the sale of 100% regional products and services.
This point of sale is located in the Hausbrot Bakery, on Paul Harris Avenue in Chillán, where the Minister of Economy, Erick Solo de Zaldívar, the Regional Director of Sercotec, Pedro Elissetche, and the Director of the Business Development Center arrived. , Carlos López, who gave the official go to this initiative accompanied by entrepreneurs from the region.
Seremi Solo de Zaldívar pointed out that “we are pleased with the launch of “Yo Compro Local”, an initiative whose main objective is the creation of a solid network of commercially linked clients, where the acquisition of products and services from our region of Ñuble. With this we highlight local entrepreneurs from communes such as, for example, Cobquecura, Portezuelo and Bulnes, who daily strive to make their products and services better, always marked with the essence of our area.”
At the same time, he pointed out that “Yo Compro Local also seeks to make visible and value the diversity of products and services, not only focused on a commercial transaction, but also to recognize the work, dedication and creativity of those who have been accompanied and advised. by the Sercotec Business Development Center. We believe in the importance of collaborating to strengthen our economy, which is why we celebrate these instances of regional linkage and empowerment.”
For his part, the Regional Director of Sercotec, Pedro Elissetche, pointed out that this initiative has “tremendous significance from the point of view of the collaboration of entrepreneurs in the Ñuble region. We know that micro and small businesses generate the greatest economic impact at the national level, in jobs, in sales, and that they begin to talk to each other and collaborate with each other is tremendously significant. We are very happy together with the seremi to start the first Yo Compro Local that is done in Ñuble and the second that is done at the national level.”
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Leysly San Martín is the owner with her husband of Panadería Hausbrot, a place that houses this initiative. At the launch event he noted that “it fills us with pride to see that we are an important point for the region and that we are a starting point so that many entrepreneurs can have more showcases through their products in our premises, and also generate a alliance with producers among themselves, because many times we do not know where to find certain products and this is the instance for that.”
Finally, he noted that “it fills us with pride, we are very happy to open the doors of our business to the Business Development Center and Sercotec, and also to be a reference for the region and to be those who are making history and marking a presence. We hope that now the Yo Compro Local points continue to multiply.”
It should be noted that this initiative values the work and dedication of micro and small businesses in the region in the development of their economic initiatives, where together with the Sercotec Business Development Center team, they receive advice and support for the execution of their business ideas.
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