2023-08-09 19:43:48
Television stands out for its design and innovative technology, which turns it into a customizable product
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Smart TV The Frame is one of the main highlights of Samsung’s Lifestyle line. Since its launch, this product has caught the attention of art lovers, architects, decorators and artists who have found a new way to make their works more accessible, on a screen with 4K QLED technology. Every detail of The Frame, from the removable frames to the matte anti-glare screen, was designed so that it can combine with different environments, making it a highly technological and fully customizable product.
“The Frame is the big star of our Lifestyle television line and of the campaign that presents the concept of personal choice through design and customization, reinforcing all the differentials of this television made for those passionate about art, architecture, decoration and refined design. Art Store, The Frame’s exclusive online gallery within the ‘Art Mode’ function, is one of the great highlights of the product, since it is through it that the user can travel through the most famous museums in the world and discover classic and contemporary works” , reinforces Luana Gheller, TV product manager at Samsung Brazil.
When turned off, the TV turns into a painting displaying works of art that can be updated regularly, just choose from the 20 free works in the Samsung Collection. If the user wants to expand the options and meet new artists, the Art Store presents more than 1,400 famous paintings and photographs of the main artists and museums in the world, just subscribe to the service and enjoy. Another function of the ‘Art Mode’ is the display of your personal photos, framing your favorite moments. Check below for more details that transform The Frame into a unique product and information about the 2023 campaign.
Visit the most famous museums in the world without leaving your home
If you dream of getting to know the great museums around the world, such as the Louvre in France, at the Art Store you can have a similar experience at home. You can display established artists such as the works of Van Gogh, in the living room or in any room that The Frame is exposed.
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Navigating the Art Store catalog is simple and intuitive, just select it from The Frame’s main menu and select “Search”. Afterwards, just enter the name of the artist you like to check out the works available. Alternatively, search by theme, with collections professionally curated and meticulously curated to find your inspiration. The collection “Na Natureza Selvagem”, for example, includes several paintings and photographs with beautiful landscapes and animals, such as the work Cheetah, by Wolf Ademeit.
Customize your TV according to the decoration of the room
Have you changed your home decor or are you planning that detailed renovation? Know that it is not necessary to acquire a new device to match the new environment. The Frame has six options of frames in different colors that can be purchased separately and match all types of visual configuration. The options vary according to the size of the device, available between 32 and 85 inches.
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Screen with Matte Anti-Glare finish
The technology implemented in The Frame’s display was worked specifically so that there is no interference from ambient lighting during use. The Matte Anti-Glare finish absorbs these lights avoiding reflections on the screen, plus Samsung’s QLED technology that ensures vibrant colors and enhanced contrast, creating an immersive visual experience with 4K resolution. Its Slim Frame Design is less than 3cm thick, complemented by an included bracket that keeps the TV flush with the wall and a virtually invisible wire solution and the One Connect solution, an external connection center, which connects The Frame to energy and other devices by just a discreet wire, reinforce the pillar of design and customization, offering ‘Your TV your way’. With the Tizen operating system, the user has access to an entertainment hub with the main streaming applications.
The campaign
The Frame’s 2023 campaign shows that the model continues to be a reference when it comes to design and decoration, with emphasis also on technology, with the 4K QLED panel and the Matte Anti-reflection screen, which helps to maintain the natural appearance of the works and of your favorite content. The 30-second film is now available on digital media, check out the full video:
Datasheet
Agency: MUTATED
The Frame 2023 campaign
Agency: Mutated
Customer/Product: Samsung / The Frame
coCEOs: Other Passamani
Executive Creative Director: Alessandra Muccillo
Creation director: Alexandre Stamm
Associate Creative Director: Felipe Fagundes
Essay: Guilherme Maia
Art direction: Lucas Freire and Danusa Freitas
Motion Design Coordination: Andre Reis
Motion Design: Julia Bloomfield, Matheus Menucci, Nathan Santos, Taís Peri, Gabrielli Camilo
Director General of Planning: Juliana Morganti
Strategy Director: Juliana Matsunaga
Strategy Manager: Giovanna Scarpelini
Business VP: Decio Freitas
Director General of Accounts: Camila Ribeiro
Account Director: Ronald Alisson
Service: Isabella Salinas and Gabriela Meira
VP of Operations: Daniel Ceconello
Save even more with the Eco Troca program
Created with a focus on the company’s ESG missions and to encourage the responsible disposal of home appliances and electronics, the Eco Troca program can provide discounts on the purchase of new products at Samsung’s online store. Just access the website www.ecotroca.com.br fill out the disposal form and schedule the collection of your old device, of any brand and condition, to redeem your discount voucher. The initiative includes dishwashers, televisions, refrigerators, air conditioning and washing machines. Monitors are also accepted in the program, but in that case it is necessary to take it to one of the available collection points or post it at the Post Office.
Be sure to access online store from Samsung to check out all the brand’s products and stay on top of all the news by accessing the Samsung Newsroom Brasil.
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