It’s been 4 years since Jony Ive left Apple, has anything changed in the company’s designs?

2023-06-30 19:02:45

Ive was the senior vice president of industrial design at Apple since 1997!

Jony Ive left Apple in June 2019

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Steve Jobs y Jony Ive They were a duo that marked the history of Apple like no other. Together they managed to establish an approach focused on design and user experience as fundamental elements in the company’s strategy. After Jobs’ physical departure, many believed that Ive was the natural successor. However, this did not happen and to the surprise of many, in 2019 he left the firm he joined in 1992.

Although Ive officially assured that he was leaving Apple to pursue other projects, there have always been speculations about the veracity of this reason. This 2023 will have been four years since Jony Ive left Apple. In some ways it seems as if the creator of many of Apple’s iconic products never left, and in others there is almost no trace of the features that represented his design vision.

Apple sin Jony Ive

Jony Ive joined Apple in 1992 and became the senior vice president of industrial design in 1997.. During his time at Apple, he was a key figure in the creation of some of the company’s most iconic products, including the iMac, iPod, iPhone and iPad, setting trends that are preserved until today but his departure has also allowed other paths to be openedfor some more practical.

flexible minimalism

Aesthetically, Apple products have given in to the obsession with getting thinner. Many Apple releases now look thicker if it results in a more useful and sensible design.

One of these examples is the MacBook Pro in 2021 with an HDMI slot and an SD card reader. Before then, the only ports available on Apple laptops (besides the headphone jack) were configured as USB-C.


Digital Crown on Apple Vision Pro

Some things remain unchanged and this is positive. Apple continues to be a company focused on details and one of the great examples is manifested with the Vision Prowhose details demonstrate the care that the company puts into every aspect.

The Digital Crown lets you switch between modes and how the onscreen keyboard buttons light up intuitively when you slide your finger over them. And it is a perfect example that reveals the Apple’s ongoing commitment to user experience and their search for perfection in every product they create.

“Design is how it works”

Apple Watch Ultra stands out for its insistence on real functionality

With exceptions, Ive always tried to be faithful to the thinking of Jobs, who used to say “design is how it works”. Apple’s work today shows Jony Ive did not work alone and is one reason why his influence on the team of design within the company is still maintained. An example of this is the Apple Watch Ultra, an aesthetic and comfortable device that stands out for its insistence on real functionality.

After his departure from Apple, Ive has devoted himself to his design firm LoveFrom, of which Apple was a client. During that time, Ive continued to be involved in the design of Apple logo products such as the Vision Pro and the 24-inch iMac.

But as is logical, he is now dedicated to taking his passion for design beyond the world of technology. Thus, this year he was in charge of creating the emblem of the coronation of King Carlos III

Despite the comparisons, Ive will always be a reference when it comes to talking about Apple and his long career continues to be recognized. In April of this year, Jony Ive received the Edison Award for Lifetime Design.

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