2023-07-10 17:24:31
Five years ago, Jesús Alzamora decided to get out of his comfort zone and ventured into YouTube. And now, after launching three digital projects on his channel, he has managed to form a community of almost 400,000 subscribers.
The actor recalled that at the beginning it was not easy because on said platform there are not such established parameters: “When you work on TV, the driver was treated as “the star”. On YouTube it’s totally different. The fact of entering and that there is not even a microphone or a formatted space, but that you have to do everything, makes you have a very steep learning curve ”, Jesús Alzamora revealed to Ojo.
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However, he appreciated his experience on the small screen: it helped him cope in front of cameras. In the interview, Jesús considered himself a content creator or producer, since he assures that when he makes a product he takes care of many aspects, including music, the color palette, the technical part, etc.
Regarding the criticism of how “easy” some consider his work, the host of ‘La Lengua’ defended himself by saying that there is a whole process behind it: “There is a whole job of planning, strategy, recording and editing not very different from what may have a person from the corporate sector or an entrepreneur. It’s a job like any other,” he said.
He also pointed out that emotions also have a lot of influence and that there are ugly moments, especially when one makes videos and does not get views.
Your experience
Jesús said that it was “Chino Frank”, a Peruvian audiovisual producer, who suggested that he enter YouTube around five years ago: “I didn’t have much idea what I could do, but I really wanted to interview and we were able to do ‘La Banca ‘” he recalled.
However, the driver confessed that he abandoned the project until the pandemic returned, with another podcast called ‘La Lengua’, an interview program that he maintains until today. In this regard, Jesus highly recommends perseverance to obtain results.
“The pandemic had to arrive to make me realize that what digital platforms and the generation of community require is constant content. This famous term that advertisers use is called “always up” (always up). When I understood this, the takeoff of the project was much more exponential, ”he explained.
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