When marketing the old increases the desirability of the new
More than looking for profitability, the purchase and resale of antique jewelery allow jewelers to retain their customers while ensuring the longevity of their creations.
Posted today at 3:00 p.m.
Marie-Cécile Cisamolo, jewelry specialist at Sotheby’s.
NICOLAS RIGHETTI/MONDAY13.CH
This article was written by the journalists of “Bilan”. Find the follow-up of the news on Bilan.ch
They are stone dealers, jewelry historians, wealth managers within luxury brands or expert jewelers. Their mission: to unearth exceptional gems. “We are both treasure hunters and detectives,” exclaims Marie-Cécile Cisamolo, specialist at Sotheby’s. When I get my hands on a piece, the first thing is to do some research. The more information you get, the better you sell it.”
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