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Like Karely Ruiz, we have already revealed cases of influencers that have accounted for the income that has been created by creating content.
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Content creation has established an industry of content marketing with income for this 2023 of 88 billion dollars, according to a study entitled “Content Marketing Industry: Global Opportunity Analysis and Industry Forecast, 2020–2027”.
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Karely Ruiz’s confession occurs at a time when studies such as the State of Influencer Marketing 2022: Marketer’s Editionaccount for the use made of the influencers by the number of followers they have.
Karely Ruiz estimated how much he would charge to send a photo his axillas in OnlyFans and the confession tells us about the diversification established in the content market and the economy that has been built around this activity.
The content creator is one of the many personalities who have helped the content marketing establishes itself as a powerful industry. Just look at the estimates listed in the study “Content Marketing Industry: Global Opportunity Analysis and Industry Forecast, 2020–2027”where it is recognized that during 2023 revenues will be generated in this segment for 88 billion dollars and the figure shoots up to 137 billion dollars.
These that Ruiz revealed due to the content he generates and secondary activities that he carries out are just one of the many opportunities to work with brands that have the influencers nowadays.
Hay studies As the “State of Influencer Marketing 2022: Marketer’s Edition” where it is recognized that most B2C brands invest in macroinfluencers (37 percent) and only 32 percent do so in microinfluencers.
The cost of an armpit on OnlyFans
Karely Ruiz admitted in a podcast that you receive unusual requests in your account OnlyFanssuch as pictures of her armpits, for which he would charge from two thousand to three thousand pesos.
The famous content creator was interviewed by Radio Divaza where she not only admitted what she would charge for special requests, she also shared the rates she manages for attending events to make appearances and ranging from 150 to 200 thousand pesos.
Ruiz was questioned by the youtuber Pedro Luis João, also known as La Divaza, who has more than 10 million subscribers on his personal channel and in the interview acknowledged that at the age of 21 and three years after he started creating content for OnlyFans, he has established various rates for both special content, such as by subscription to OnlyFans, mentions and appearances at events.
“Of the best paid, Karely tells us how the platform works and how much she earns for each post she uploads to the famous social network. Karely teaches girls how to create an account”, promoted the channel Youtube of Radio Divaza where the interview with Ruiz was broadcast, whose popularity in OnlyFansthe 21-year-old recalled, allowed her to earn in the first months of reaching said platform, income of 800 thousand pesos.
-What is the craziest message that has come to you from OnlyFans? -Send me a photo of your armpits, that’s like very cloudy, but I would sell it. -How much would you sell it for? -I don’t know, in two thousand, three thousand pesos.-
Revealing what content creators earn has led to various personalities the income they earn from a post or live stream. Let’s remember cases like that of Brian Villegas, known in networks as ‘Paponas’, who became popular for being Yeri Mua’s partner.
Papon revealed in a video what you receive from income for a live broadcast within Facebook and he even showed the screen of his cell phone, where the social network informed him that his transmission generated a little more than five thousand dollars.
“Hey, I did super well in the last video, wow, I hadn’t seen this, for good reason, look, I’m going to show you something that no one shows you so that you understand the networks, just look at what you can win in a single video and they are not pesos, they are dollars”, he declared when showing the screen in which the figure of five thousand 454 dollars is seen.
Content creation has become an entrepreneurial opportunity for personalities who have found in this medium a place to express themselves and monetize their narratives, whether personal, creative, or commercial.