“La Provence” at the time of disappointment, one year after its purchase by Rodolphe Saadé

2023-11-01 16:55:18

The disappointment is equal to the enthusiasm that the forces thrown by Rodolphe Saadé into the long battle for the resumption of Provence aroused. When, at the end of August 2022, the founder of Free Xavier Niel (individual shareholder of Monde) had agreed to sell to the shipowner (CMA-CGM) all of the shares he held in the capital of the Marseille daily (11%), the employees had not hidden their satisfaction at seeing the candidate who had their favors ‘take away.

A year later, the newspaper is refining a GEPP, a plan for “management of jobs and career paths”, supposed to make it possible to identify the professions which the group considers no longer necessary, in order to offer their holders training for other functions, or a departure. Either “a disguised social plan”, summarizes Audrey Letellier, SNJ delegate (National Union of Journalists). Announced during the social and economic committee (CSE) on September 28, this plan should be detailed on November 15, with a view to concluding negotiations with the union organizations by the end of December.

For the editorial staff, this GEPP marks the end, at least symbolic, of the ” one for one ” promised when daily life resumes : a hiring of a journalist for a departure. While she saw 64 colleagues leave as part of the transfer clause – the system which allows one to leave a press company, upon its takeover, while receiving severance pay – around thirty positions were indeed filled, but by fixed-term contracts which run until December. This time, around sixty positions (out of 610), all functions combined, should disappear, while, among the 80 employees in technical professions, around twenty have also left the company. The possible impact on the editorial staff is not yet known.

Loss of paper copies

“A healthy company cannot continue to lose 10 million euros each year”declared Rodolphe Saadé in front of representatives of the SNJ, Friday October 27, comments which were then cited in The letter et Press Correspondence. Originally, the boss of CMA-CGM, who has already paid 81 million euros to acquire the newspaper, then 29 million in compensation to Xavier Niel, aimed to bring the title back to balance in 2026. This objective must now be achieved by 2024. A challenge, while Provence is not experiencing the expected rebound in its paper sales, despite a real editorial recovery well experienced internally. The daily has even lost nearly 5,000 daily copies in one year out of a total of 65,000 issues distributed, while investments in digital (35 million euros over five years) are not yet bearing fruit.

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