By: Ayu Pravita Sari*
EVENT World Cup (FIFA World Cup) 2022 has just started. One of the things that made this event an uproar was the presence of singer Jungkook at the Opening Ceremony at Qatar’s Al Bayt Stadium.
The vocal group personnel from South Korea Bangtan Sonyeondan or BTS succeeded in becoming fillers soundtrack The official World Cup title is “Dreamers”.
Jungkook performed the song live with local Qatari singer, Fahad Al-Kubaisi. The collaboration of two singers from different countries has successfully amazed the world public.
Jungkook’s success on the world cup stage received attention because it was the first time an Asian singer had performed the official song of the World Cup.
This is of course not separated from track record which he has built over the years with BTS through music K-Pop. A success of intercultural communication that has captivated thousands of fans.
Jungkook appeared impeccable with his appearance, costumes, and characteristics that K-Popers have known so far.
At the opening of the World Cup, Jungkook represented the absence of cultural boundaries between world citizens.
Intercultural communication is a process of exchanging “messages” that occur between people who have different cultures, whether racial, ethnic, socio-economic, or a combination of all of these things.
Intercultural communication continues to grow, especially now that people can communicate freely because of technological developments.