Lewis Hamilton’s brand “+44” collaborates with world-famous Japanese artist Takashi Murakami. Prior to the F1 Japanese GP, Hamilton visited Takashi Murakami’s Atria.
“When I launched +44, I wanted to create a bold, brave, transformative collection that makes people feel like the most authentic version of themselves,” Lewis Hamilton told Highsnobiety.
“I don’t think there is anyone better suited than Murakami to help me achieve this. He has been consistently at the forefront of street culture for decades, and soon his Known for its unique and recognizable design.”
Takashi Murakami is known around the world for his bold, colorful art constructed using traditional Japanese painting techniques, contemporary art theory, and the visual lens of anime and manga.
Applying this to Lewis Hamilton’s admiration for fashion and street style art, the pair created a collection inspired by the concept of the “Psychedelic Speed Demon”.
The full collection and release information has yet to be revealed, but it is said to consist of t-shirts, hoodies and jackets. All of this is decked out in Takashi Murakami’s groundbreaking visuals with a dreamy twist on racing-inspired graphics.
“He (Hamilton) is known to be a creative and inspirational force in everything he puts his hands on, and his new Creative Lab +44 world is no exception,” said Takashi Murakami. explained.
“We worked together to create each piece that reflected our shared passion for the unique and psychedelic, and celebrated what makes us all different. can be expected to reflect the incomparable talent of
Category: F1 / Lewis Hamilton / mercedes / F1 Japan GP