2023-07-24 07:55:12
LINE MAN Wongnai big event Restaurant 2023: Future’s Recipe Revealing the overview of the restaurant business in Thailand in 2023 and eating trends to watch. Along with announcing plans after closing the deal to acquire FoodStory, accelerating to add more restaurant management solutions to meet all types of stores
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‘Yod Chinsupakkul’ Chief Executive Officer of LINE MAN Wongnai revealed that “Overview of the Thai restaurant business in 2023, the number of new restaurants opened increased by 13.6% or about 100,000 restaurants (data from the total number of restaurants on LINE MAN Wongnai compared between June 2022 and June 2023).
Newly opened restaurants with the highest growth were breakfast restaurants (sandwiches), Chinese restaurants and sukiyaki shabu restaurants, respectively, while new restaurants with slower growth were food trucks, late-night porridge restaurants. and pizza shop
In addition, according to data from restaurants using Wongnai POS, it was found that the gross turnover (GMV) of dine-in sales has continued to grow at a higher rate after the COVID-19 situation subsides.
However, even though new restaurants open all the time But from statistics on LINE MAN Wongnai found that50% of restaurants close within the first year and 65% close within 3 years.
“Most of these stores are small stores that don’t even have a POS system. Overall in Thailand, everyone wants to start a restaurant business. The more you have a food delivery platform. Makes it easier to open a restaurant because it can only be sold online.
“And when there are too many restaurants open until over supply occurs, competition is high. Until there are many stores that have closed their business. It’s called a lot of arrivals. There are also a lot of outbound,” Khun Yod said.
‘Yod’ said that not only that. Nowadays, Thai restaurants are still facing rising raw material costs and increasing labor costs. Therefore, LINE MAN Wongnai’s role as Thailand’s leading integrated restaurant solutions Or POS (Point of Sale) technology will accelerate the development of various features. to increase the efficiency of the system
This will help the store increase sales and reduce costs. This is the main factor for the store to survive and grow in a highly competitive market.
[ ประกาศแผนหลังปิดดีลซื้อกิจการ FoodStory ]
Khun Yod added that “The acquisition of FoodStory combines the resources of a restaurant management system developer who has been working closely with restaurants across the country for more than 11 years with the largest restaurant information platform in Thailand.
“There are about 6-7 hundred thousand restaurants in Thailand, about 30% of which are likely to have the opportunity to use a POS system. There are more than 55,000 restaurants that use Wongnai POS and FoodStory POS across the country. They account for 40% of this market and we are now number 1 in the restaurant POS market.”
And over the past period, it has created a total turnover (GMV) of over 180,000 million baht and handled more than 636 million restaurant orders. This reduces the use of paper by 323 tons.
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‘Tagoon Chatsuthipol’ senior director LINE MAN Wongnai’s FoodStory POS restaurant management system product group said, “We surveyed data from 1,230 restaurants in the first half of 2023 and found that the most troubling issues were raw material costs, labor costs, rising hidden costs. Including an increasing number of competitors
“While the number of new and regular customers has decreased. So we developed new solutions that solve more problems for restaurants of all types and sizes.”
The solutions for managing large restaurants with branches are:
-Mobile Order, a food ordering system through QR CODE scanning to send orders to the POS system directly to the kitchen staff. Reduce the problem of receiving wrong or missing orders.
-Master Data, a centralized system to manage data from multiple branches Can access essential information of all restaurants anytime, anywhere.
-Inventory Management raw material warehouse management system can calculate the proportion of ingredients of each menu and cut raw materials automatically Including notification of stock status when raw materials are almost exhausted It is estimated that this system will help prevent food waste from occurring and help increase profits for stores by 2-9%.
The solutions for managing medium to small restaurants are:
-Wongnai POS Manager, a mobile application for store owners Easier to use anytime, anywhere, from opening-closing menus on LINE MAN, updating sales prices in all channels, editing food menu information, checking sales in real time. and organize promotions
-Wongnai POS Staff, a system for taking orders in front of the store via the employee’s mobile phone
-Wongnai POS Mobile Order, a new feature where customers can order food by themselves via the phone. Help the shop save staff costs. ready to increase service efficiency
Read related news: LINE MAN Wongnai acquires FoodStory, a startup that develops POS systems for restaurants.
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