Mérida, Yucatán – The united States Department of Homeland Security (DHS) is navigating a public relations crisis following the release of a video on its official social media channels. The video, intended to showcase immigration enforcement efforts, utilized imagery and music from the popular Pokémon franchise, generating widespread criticism.

Controversial Campaign Draws fire

The video, titled “Gotta Catch ‘Em All,” featured agents of the Customs and immigration Enforcement (ICE) arresting migrants. Interspersed with scenes from the Pokémon anime series, the clip played the iconic theme song. The video concluded with digitally designed “cards,” akin to Pokémon collection cards, detailing the names, nationalities, and criminal backgrounds of individuals detained.

Among those featured were Moisés López Zepeda, serving a 12-year sentence in Texas for involuntary manslaughter; Pablo Tierrablanca-Tierrablanca, convicted of criminal sexual conduct in Minnesota; Lorenzo Menéndez González, a Cuban national sentenced to 25 years for homicide in Texas; and Nery García Linares, a Guatemalan national sentenced to three years in New jersey for endangering a minor.

Echoes of a Former Policy

DHS officials stated that the video represents a continuation of a strategy initiated during the management of Donald Trump,focused on increasing arrests and deportations. The stated goal is to expel over one million people, a pledge reminiscent of Trump’s previous immigration policies.

the video rapidly gained traction online, exceeding 54 million views on X (formerly Twitter), 133,000 likes on Instagram, and 35,000 on facebook as of Tuesday afternoon. Nevertheless,the campaign immediately drew condemnation for its perceived insensitivity and the appropriation of a lighthearted franchise to represent a serious social issue.

Legal and Brand Concerns

Don McGowan, previously the head of legal affairs for The Pokémon Company, indicated that no legal action would be taken regarding the video. However, social media users have called upon Nintendo of America and The Pokémon Company to publicly denounce the use of thier intellectual property and consider legal recourse.

Did You Know? According to data released by ICE in February 2024, deportations have increased by 15% in the last quarter, signaling a continued focus on heightened enforcement.

Key Individuals Featured in the DHS Video

name Nationality Offense Location Sentence
Moisés López Zepeda Mexican Involuntary Manslaughter Rockwall, Texas 12 years
Pablo Tierrablanca-Tierrablanca Unknown Criminal Sexual Conduct minneapolis, Minnesota Varies
Lorenzo Menéndez González Cuban Homicide Austin, Texas 25 years
Nery García Linares Guatemalan Endangering a Minor Trenton, New Jersey 3 years

Some observers on X speculated that the video served as a distraction from ongoing scrutiny surrounding President Trump’s involvement in the Jeffrey Epstein case.

The approach taken by DHS raises critical questions about the appropriate use of entertainment properties in sensitive law enforcement contexts, and the potential for such tactics to further polarize the ongoing debate around immigration policy.