2023-10-30 14:19:20
Published on Oct 30, 2023 at 3:19 p.m.
McDonald’s published this Monday half-year results higher than Wall Street forecasts on all lines of account, in particular the first, which concerns turnover, and the last, relating to profits. Targeted increases in menu prices have not put off customers. Far from there.
Like-for-like sales of restaurants (open for at least a year) increased 8.8% globally, beating Wall Street expectations by about a point. In the United States, they appreciated by 8.1%, boosted “ by a sharp increase in the average ticket and strategic increases in menu prices », which have not slowed down demand for its products, reports the group. He also cites marketing campaigns, online orders and digital to explain the growth in his sales.
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