Spanish sports production and rights agency Mediapro has secured a landmark contract extension with South American soccer’s governing body CONMEBOL to maintain end-to-end operations of the Buenos Aires broadcasting hub through 2030, reinforcing regional production standards for approximately 700 annual fixtures across flagship tournaments.
Ensuring Stable High-Definition Feeds for Global Media Partners
- Broadcasting Consistency: Premium international signal distribution for the Copa Libertadores, Copa Sudamericana, and CONMEBOL Recopa remains locked in, guaranteeing stable high-definition feeds for global media partners like ESPN, Fox, and Globo TV.
- Operational Footprint: The ongoing management of the CONMEBOL Hub in Buenos Aires secures high-volume concurrent broadcasting capabilities, supporting up to 12 simultaneous fixtures without compromising technical execution.
- High-Altitude Deployments: Continued deployment of up to 20 cameras at venues in Bolivia—specifically La Paz and El Alto—ensures visual data capture for matches.
Extending Technical Architecture for South American Football
The newly extended agreement guarantees that the Spanish production agency will continue steering the technical architecture of South American football. Operating primarily out of the CONMEBOL Hub in Buenos Aires—with critical support networks spanning Miami, Barcelona, and Montevideo—the infrastructure has managed more than 3,500 matches since going live in 2019, sportcal.com reported.
Beyond the centralized hub operations, the mandate covers the rigorous on-site production of every match played in Bolivia. Covering venues in La Paz and El Alto requires up to 20 cameras to manage the demands of the region, according to sportsvideo.org.
| Operational Metric | Details & Scope |
|---|---|
| Annual International Matches | Approximately 700 fixtures produced and distributed |
| Hub Concurrency Limit | Up to 12 fixtures produced concurrently |
| Core Infrastructure Base | Buenos Aires, Argentina (with Miami, Barcelona, and Montevideo support) |
| Key Tournaments Covered | Copa Libertadores, Copa Sudamericana, CONMEBOL Recopa, and national team tournaments |
Mediapro Officially Rebrands as Imagina
As the partnership moves toward the 2030 horizon, the corporate entity behind the broadcast operations is undergoing a structural evolution. Starting January 1, Mediapro will officially rebrand as Imagina, aligning with the name of its parent organization following a comprehensive internal operational review, sportcal.com noted.
Santiago Vila, country manager of Mediapro Argentina, Uruguay, and Paraguay, emphasized the strategic importance of the renewed accord for regional growth. Continuing to work together strengthens our commitment to operational excellence and technological innovation in the service of South American football,
Vila stated.
Producing the matches in Bolivia is also an opportunity to keep strengthening our regional presence and bring our experience to new strategic markets for South American football,
Vila added, highlighting the logistical hurdles successfully cleared by the production teams.
Distributing Localized Content Packages to International Media Conglomerates
The agency’s distribution network feeds directly into major international media conglomerates, tailoring localized content packages in multiple languages for networks including Fox, ESPN, and Globo TV.
With the agreement successfully extended following its previous 2025 renewal, CONMEBOL has solidified its broadcast stability through the end of the decade, ensuring that the technological framework supporting South American club and international tournaments remains anchored in proven operational hands.
