2023-07-07 08:20:57
Meta sta introducing the blue check with some interesting news for the two main platforms. A paid service in rollout in specific areas of the planet, designed for all those users who want to consolidate their presence on Facebook and Instagram.
But why are ticks so important?
The blue check is nothing more than a graphic sign that distinguishes a verified account from the others. An aspect that immediately highlights a profile, for example among the platform’s search results, strengthens one’s identity by attracting new followers and potential collaborations with brands and greater control from a ‘reputational’ point of view.
The veracity of the profile is confirmed by the platform and this approval creates a relationship of greater trust between the platform itself and the followers.
The idea was born to fight and limit the spread of fake profiles, a phenomenon unfortunately still widespread on all existing social platforms and which brings with it many inevitable (and often serious) consequences.
Twitter already tried it and later TikTok a few months ago, to focus on the blue check, using it as a marketing tool to promote and attract influencers and personalities from international politics or entertainment.
An initiative that has met with considerable success in the digital panorama and which has prompted, over time, also Meta to follow the same path, creating the program Meta Verified.
How to get the blue tip
To obtain the famous tick, you must request it and wait for confirmation from the platform, which will ensure that all the guidelines for obtaining the badge have been respected.
But what are generally the rules to be respected to get a blue check on social platforms and more specifically those of Meta Verified?
The profile must be:
Of an adult, an absolutely indispensable element (not only to obtain the blue badge); First of all complete in every aspect: profile photo, biography, contacts and with at least one post published; Of great public interest, in fact, it must be frequently searched within the platform and above all it must also be present on (not necessarily digital) and not paid media; Unique and truthful, in fact, it must uniquely represent a public figure or a company and obviously it must be truthful;
We specify that sending a request to Meta to verify your account does not mean having the certainty that the blue check will be released, as the final decision will be at the sole discretion of the Meta team. Therefore it will not always be possible to access it on the first attempt, but sometimes it will be necessary to repeat the operation to definitively obtain the blue check from Meta Verified.
Prices and benefits of Meta Verified
Let’s take a closer look at the benefits of signing up for the ‘Meta Verified’ program. From a first analysis they seem many, among the most important we find:
1. Direct account support
Meta provides its verified accounts with a useful tool to combat the scourge of fakes and consists of ‘proactive monitoring’ and a higher level of access security.
2. Direct assistance
Talking to a Meta operator has always been very complex and it is not uncommon for many users’ questions to not be answered, but Meta Verified provides more attentive and direct assistance reserved for solving ‘the most common account problems’.
3. Exclusive features
So not only confidential assistance and greater protection but also exclusive functions such as original stickers on Stories and Reels;
4. Verifica col badge
Last but not least, check it with the blue tick. The graphic sign that certifies the truthfulness of the profile following a specific procedure.
Having examined the functions that Meta will make available in the coming months to all users who choose to subscribe to the ‘Meta Verified’ program, let’s analyze the sore point of the matter: yes, obtaining the badge will have a cost. The monthly cost of the blue check has already aroused numerous criticisms when Elon Musk in the acquisition of Twitter decided to introduce it (with the Twitter Blue subscription) for accounts with verification. A decision, this of the payment, which has encouraged the other platforms to do the same.
The costs of Meta’s new feature, which allows you to obtain verification with an official ID, vary and range from $11.99 for a subscription on the web to $14.99 for a subscription from the app.
Meta Verified: real or only apparent revolution?
The blue check is certainly not meant for everyone, but only for those users who meet all the requirements.
This is an important novelty, this time for a fee, which should revolutionize the entire platform in the coming months.
The monthly subscription proposed by Meta does not seem to be particularly advantageous, as in other platforms. But there’s more. Meta immediately declared that the blue tick it will in no way lead to an extension of the scope. Therefore there will be no changes to the visibility of the profiles.
The only certainty is the possibility of forging new collaborations with brands and companies, relying on the veracity of the profile. A plus that will be useful to various content creators and that will certainly help clean up the channels from imposters.
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