On the occasion of Mental Health Awareness Month, MetLife and the agency ‿ and us have launched a wellness website focused on helping people “log off”. The initiative embodies the financial services company’s commitment to “the holistic quality of life of its clients”reportedly in a statement, and the agency’s desire to solve real-world problems through creativity. Thus, this work addresses a growing problem: Internet addiction and its harmful effects on people’s health.
under the title of «Switch Off»the web provides users with a variety of meditation videos and wellness content to increase psychological awareness and mental well-being. However, the content is only revealed after users have disabled their Wi-Fi and mobile data, isolating himself completely from emails, pop-ups, notifications and distractions.
“Over the last two decades, our phones have become increasingly ubiquitous in our daily lives”has declared John ThekanadyDirector de Marketing Digital de MetLife. “But they are becoming less of a tool and more of an extension of our psyche. To truly reconnect with ourselves and do what we love, we must first learn to disconnect from our devices, even briefly.”
For your part Fadi YaishFounder and Creative Director of ‿and, added: “The world is in the midst of a mental wellness epidemic. We live in a hyperconnected world where devices constantly bombard us with content that prevents us from paying attention to the things that matter. And he has added about the launch of this website: “There are tons of resources that people can go to for help, but ironically, they are all online, where the problems of many people begin”.
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