Microsoft’s Acquisition of Activision Blizzard and Potential Square Enix Deal: Expanding Xbox’s Influence in the Asian Market

2023-06-29 04:04:28

Microsoft’s acquisition of Activision Blizzard has provided many interesting game industry secrets in various countries’ scrutiny so far. The most recent one is that Microsoft has also considered acquiring the Japanese game manufacturer Square Enix. The main reason is that it hopes to use this Enhance the influence of Xbox in the Asian market, and strengthen the Mobile Xbox Game Pass originally planned for mobile devices such as mobile phones. The reason why Microsoft is interested in Square Enix is ​​not only because its IP such as Final Fantasy, Dragon Quest and Dragon Quest series are equal to the strong position in Asia, but also Square Enix has considerable strength in mobile games. Microsoft also intends to use the acquisition of Square Enix to make the original The planned Mobile Xbox Game Pass will get more exclusive content and form a stronger combination with PC and game console Game Pass. But so far Microsoft has not launched the Mobile Xbox Game Pass program. ▲Microsoft hopes to acquire Square Enix to expand its influence in the Asian market in one fell swoop, and at the same time obtain mobile game resources. Many game IPs held by Square Enix have an unshakable position in the hearts of players, especially in the Asian market. Although Square Enix is ​​currently It has a very close relationship with Sony. Looking back at the development history of Microsoft’s Xbox, Microsoft also invited Hironobu Sakaguchi, Akira Toriyama, and Nobuo Uematsu, among other well-known Japanese games, comics, and soundtracks to create “Blue Dragon” in the Xbox 360 era. It once promoted the Xbox 360 in Asia. However, as Xbox focuses more on European and American game content in the future, Xbox will rarely have such Japanese-style original content in the future.

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