2024-02-13 18:00:35
Never seen. With an audience of more than 123 million viewers in the United States, the Super Bowl LVIII sets a new record for the annual sporting event.
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Lhe ingredients all came together to make Super Bowl 2024 an exceptional vintage, between a high-level sporting poster and the expected presence in the stands of theAllegiant Stadium of the American pop super star, Taylor Swift, whose romance with the player Travis Kelce fascinates crowds across the Atlantic.
In recent days, the American media had also mentioned the prospect of a possible record, the Super Bowl already being traditionally the most followed annual meeting in the United States, the matches of the National Football League (NFL) also monopolizing a good portion of the best television audiences.
It must be said that the Super Bowl LVIII came at the end of a prosperous year for the powerful NFL which in 2023-2024 had an average audience of 17.9 million viewers for regular season matches and 38.5 million for the play-offs.
Also, after first screenings broadcast from this Monday February 12, 2024 by the measuring company iSpot.tv, the figures revealed today by the institute Nielsen confirm the dynamics and the expectation around the Super Bowl which took place this year in Las Vegas (Nevada).
In fact, with 123.4 million viewers – the figures should be further refined upwards in the coming days – the 2024 edition becomes neither more nor less than the largest television audience in history in the United States, behind the event of the year 1969 which was the moon landing of the mission Apollo 11.
With this capital performance, the Super Bowl LVIII eclipses last year’s audience then measured at 115.1 million viewers, and relegates far behind the data recorded in 2015 at 114.4 million, in 2017 at 113.7 million, but again in 2022 at 112.3 million.
According to information communicated by Nielsenthis audience combines the number of viewers present on CBS (120 million) and those connected from the platform Paramount+ including the chain Nickelodeonwithout also counting the historical results of the Spanish-speaking channel, Univision (2.2 million), as well as connections via the official NFL applications.
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