Netflix would cancel its basic plan without ads; This is how the prices would be in Mexico

This year, Netflix will have a series of changes, including the removal of your basic plan without ads, according to its results report for the fourth quarter of 2023.

The streaming giant revealed its intention to withdraw its basic plan starting in the second quarter of 2024, albeit gradually, as it usually does with strategies of this type.

Los new users in the United States have not been able to access this scheme since July 2023, and have to choose between the ‘Premium’ and ‘Standard with ads’; Currently, this plan can only be done by those who are already subscribed and wish to change.

With this change, the first to be affected are the clients of United Kingdom and Canada. The platform did not reveal what will happen in the rest of the world, but it is quite likely that it will extend its strategy internationally.

Currently, the catalog of Netflix for Mexico It is made up of three schemes:

Standard with ads for 99 pesos per month,
Standard for 219 pesos per month (plan that would be eliminated)
Premium for 299 pesos per month.

Why is Netflix removing its basic ad-free plan?

The ads are one of the possible reasons for the move that Netflix would make this 2024. It was expected that the advertising plan was a failure, however, in the first year of being implemented, registered 15 million people.

Netflix has 260 million users worldwide. The curious thing is that 40% of the new additions are being registered at the level that displays advertising in the countries where it is implemented.

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