Moritz Forster takes over as head of marketing at AMA-Marketing, succeeding Michael Scheuch-Schmid and assuming full operational responsibility for all corporate marketing activities, medianet.at reported.
- Forster oversees marketing strategies for both animal and plant-based foods, alongside key quality labels including the AMA-Gütesiegel, AMA-Biosiegel, and AMA Genuss Region.
- The 36-year-old brings a four-and-a-half-year background from McDonald’s Austria, focusing on digital marketing and consumer engagement, according to ots.at.
- Managing Director Christina Mutenthaler-Sipek highlighted his internal track record, noting his success in uniting diverse interests during the introduction of the grain quality seal.
Forster joined AMA-Marketing in April 2023, initially managing marketing operations for grain, bread, and bakery goods. By July 2025, he transitioned to team leadership for plant-based products before securing the top marketing post, according to ots.at. His career path prior to the organization includes a four-and-a-half-year stint at McDonald’s Austria, where he concentrated on digital strategy, brand experience, and targeted consumer outreach.
He subsequently completed a master's program in marketing at the Bologna Business School, as noted by ots.at.
In his new department head role, Forster directs portfolios spanning animal and plant-based food sectors. His responsibilities directly cover major national quality assurance programs, including the AMA-Gütesiegel, AMA-Biosiegel, and AMA Genuss Region, as reported by medianet.at.
| Timeline & Milestone | Role / Responsibility | Source |
|---|---|---|
| April 2023 | Joined AMA-Marketing as Marketing Manager for grain, bread, and bakery goods | medianet.at / ots.at |
| July 2025 | Assumed team leadership for plant-based products | medianet.at / ots.at |
| 2026 | Appointed as new Head of Marketing, succeeding Michael Scheuch-Schmid | medianet.at / ots.at |
AMA-Marketing Managing Director Christina Mutenthaler-Sipek emphasized the value of promoting from within the organization. She pointed to his prior execution on complex product rollouts as a primary indicator of his operational readiness.
Moritz Forster kennt unseren Auftrag und hat ein ausgeprägtes Gespür dafür, wie wir unterschiedliche Zielgruppen erreichen. Gerade bei der Vielfalt unserer Qualitätsprogramme kommt es darauf an, ihre jeweiligen Stärken klar und zielgruppengerecht zu vermitteln. Bei der Einführung des AMA-Gütesiegels für Getreide hat er im Marketing bewiesen, dass er unterschiedliche Interessen zusammenführen und Vorhaben konsequent zum Erfolg bringen kann. Ich freue mich, dass wir die Abteilungsleitung mit einem Marketingspezialisten aus den eigenen Reihen besetzen können, der unsere Mission versteht und die Weiterentwicklung unseres Marketings entschlossen vorantreibt,
Mutenthaler-Sipek stated, as reported by ots.at and medianet.at.
Disclaimer: The information provided in this article is for educational and informational purposes only and does not constitute financial advice.
