Nvidia expands its scope in the electric vehicle sector in China – January 8, 2024 at 5:30 p.m.

2024-01-08 16:30:00

Estimated real time Cboe BZX 17:43:06 01/08/2024 Varia. 5d. Varia. Jan 1 $514.66 +4.83% +6.26% +3.36%

January 8, 2024 at 5:30 p.m.

Nvidia said four Chinese electric vehicle brands will use its technology as the brains of automated driving systems, underscoring the U.S. chipmaker’s determination to expand in China despite Washington’s tougher export rules.

Chinese automakers Li Auto, Great Wall Motor, Zeekr and Chinese telecommunications company Xiaomi’s new electric vehicle unit will use Nvidia’s DRIVE technology for automated driving, Nvidia said Monday at the CES technology conference in Las Vegas.

WHY IT IS IMPORTANT

The rise of electric vehicle brands in China is a key market for Nvidia’s automotive technology business. Chinese automakers are racing to launch more advanced in-car infotainment screens and automated driving features. This has created a growth opportunity for Nvidia, Intel, Qualcomm and other semiconductor manufacturers.

Nvidia and its U.S. rivals face the challenge of meeting Chinese customer demand for powerful chips while remaining in compliance with tighter U.S. controls on advanced semiconductor exports to China.

THE POWER OF ONLINE CAR BUYING

As part of CES, Nvidia announced that it was working with giant WPP, Lotus and six other companies to develop more advanced online shopping tools. Using Nvidia technology, automakers and dealers hope to create online shopping sites with three-dimensional and more realistic graphics, said Danny Shapiro, Nvidia vice president of automotive.

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NVIDIA Corporation is the world’s No. 1 designer, developer and marketer of programmable graphics processors. The group also develops associated software. Turnover by product family is broken down as follows: – IT and networking solutions (55.9%): data center platforms and infrastructures, Ethernet interconnection solutions, high-performance computing solutions, platforms and solutions for vehicles autonomous and intelligent devices, solutions for enterprise artificial intelligence infrastructure, cryptocurrency mining processors, embedded computing boards for robotics, teaching, learning and artificial intelligence development, etc. . ; – graphics processors (44.1%): intended for computers, game consoles, video game live streaming platforms, workstations, etc. (brands GeForce, NVIDIA RTX, Quadro, etc.). The group also offers laptop and desktop computers, gaming computers, computer peripherals (monitors, mice, game controllers, remote controls, etc.), software for visual and virtual computing, platforms for systems automotive infotainment and cloud collaboration platforms. The turnover by sector of activity breaks down between data storage (55.6%), games (33.6%), professional visualization (5.7%), automotive (3.4%) and others (1.7 %). The geographical distribution of turnover is as follows: United States (30.7%), Taiwan (25.9%), China (21.5%) and others (21.9%).

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