2023-05-30 20:03:29
In celebration of its 20 years of activity in the technology and digital solutions market, TOPMIND launches the campaign “20 years in a blink of an eye”, created by video producer Olive Tree Films. The 2-minute commemorative video features the participation of some of the company’s main customers, such as Nestlé, Nivea, Mosaic, among other brands, and stands out for being the first video by the audiovisual production company to use images generated by artificial intelligence (AI). .
From the very first conversations with the company, it was clear to the creative team at Olive Tree Filmes that it made perfect sense to suggest the use of Artificial Intelligence tools for the proposal for the 20th anniversary film, precisely to explore the brand of technological innovation linked to the preservation of humanization in the processes.
According to the management of the company, which provides digital transformation solutions such as Big Data, Analytics, Robotic Process Automation (RPA), Chatbot & AI, Consulting in Digital Transformation, Automation and Space Management, TOPMIND seeks to bring a more humanized service profile , with less “blood in the eyes” – in allusion to an exhaustive thirst for results, and more “gleam in the eye”, representing a more customer-centric view.
“We thought of a film that could precisely replicate this feeling of innovation that happens in a smoother and more humane way, playing with a mix of real images and images generated by artificial intelligence, so that it was not clear to those watching which one was or the other” , says Carol Mendonça, audiovisual director at Olive Tree Filmes, pointing out that she likes the term “Augmented Intelligence” better, which consists of the union of the intuitive and creative abilities of the human being with the processing capacity of artificial intelligence. “I think we are moving towards consolidating this model in the near future and professionals who know how to make good use of these tools will be at the forefront”, she points out.
For Silas Oliveira, director of photography at Olive Tree Filmes, the use of Artificial Intelligence in the campaign produced for TOPMIND is convergent to the “culture of innovation aimed at reducing repetitive and manual processes” encouraged by the producer. In addition, he points out, there is constant work to offer “solutions that meet the needs of customers who have already sought us out with innovation goals and the use of Artificial Intelligence in communication”.
Carol, in turn, points out that there is currently a debate about the various developments that artificial intelligence can cause in the audiovisual production ecosystem and how Artificial intelligence can support the video production process. “Uncertainties surrounding intellectual property and even the replacement of human labor have generated insecurity in the sector”, he says. “The challenge will be to learn to work together to maximize results, bringing protagonism to human relations and impacting our customers’ experience”.
Regarding the “20 years in the blink of an eye” campaign itself, Carol states that it shows “how ephemeral life is and that the ability to survive is directly linked to our ability to transform”. For the audiovisual director of Olive Tree Filmes, “by facing our fragility and embracing the unknown, we gain new perspectives”.
About Olive Tree Films
Olive Tree Filmes is a video production company with experience in filming and animation, whose mission is to provide innovative and creative video content to companies and institutions around the world. With 15 years of experience, the company has already produced more than 3,000 content videos for social media, animations, explanatory videos, campaigns, branded content, educational videos and corporate training.
To learn more about audiovisual products and the use of artificial intelligence, just access the audiovisual production blog from the producer.
Regarding the TOPMIND
TOPMIND operates in Latin America in the field of technology and digital solutions. The company aims to boost the digital transformation of large companies through solutions such as Big Data, Analytics, Robotic Process Automation (RPA), Chatbot & AI, Consulting in Digital Transformation, Automation and Space Management. With a team of more than 1200 professionals, the company serves clients in Brazil, Latin America and the United States. TOPMIND is also the creator of the social project TOP+PÓXIMO, which supports professionals looking for a job market replacement.
For more information, just go to: www.topmind.com.br
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