Origin Property Sweeping strong house-condo sales throughout the year 2021 Create a new new high, reaching a total amount of 30,250 million, surpassing the full-year target and growing 17% from the previous year, highlighting 2 Key Success in terms of understanding, customer insight and adaptability. Create a variety of gimmicks to reach the market Develop and break new segments Continue to meet consumer needs. Expected in 2022, all sectors are still strong and ready to deal with Omicron. Focusing on the big plan to change the real estate business game.
Mr. Peerapong Jaroon-ek, Chief Executive Officer, Origin Property Public Company Limited or OR A fully integrated real estate developer revealed that the presales of the Company’s residential projects throughout the year 2021 are approximately 30,250 million baht, higher than the full-year target of 29 billion baht, growing from the same period of 2020. to about 17% and is still a new high of the company It is divided into 28% of sales from the housing estate group and 72% from the condominium group. There is a proportion of sales from ready-to-move projects 65% and projects that have just been opened for sale or are under construction (Ongoing) 35%.
“The year 2021 is not an easy year for the real estate business. There are many external factors occurring throughout the year. Both the epidemic of COVID-19, 2-3 waves, lockdown measures As a result of our Key Success Camp closure measures, it remains a matter of understanding our customer insights and the ability to adapt to any situation. We create new features To reach and meet the needs of consumers who are still looking for a new home, such as organizing an online condo exhibition in the form of Property Live, penetrating new segments. As a result, both the projects are ready and the newly launched projects are responding well to demand. Until the year’s sales are higher than the target,” said Mr. Peerapong.
In this regard, Origin Property It has continuously launched a variety of new condominium brands in the past year such as Brixton (Brixton) Penetrate niche markets at affordable prices (Affordable Niche), such as condominiums for pet lovers student condominium Origin Plug and Play (Origin Plug & Play) Penetrate the startup market Origin Wellness Residence Penetrating the elderly market (Silver Age) andhampton (Hampton) Consisting of a variety of sub-brands targeting investors in investment property (Investment Property), all brands have been well received by consumers.Britannia Public Company Limited It can generate sales at the All Time High level continuously every year. according to the company’s growth plan
Mr. Peerapong added that for the overview of 2022, there are still many situations that still need to be closely monitored, such as the epidemic of COVID-19, the Omicron strain. and new species that may occur, various government measures that may follow from the epidemic inflation situation both nationally and globally. There will still be an opportunity to grow more than in 2021.
“We have been living with the COVID-19 situation for about 2 years and all sectors have increased immunity and capacity. Most people are now in the midst of a gradual third vaccination, which is likely to boost confidence in the long-term return to normal economic activities, Origin and other real estate developers themselves. will still be able to adjust strongly in 2021, I believe If all parties are still awake Serious in preventing, correcting and adapting to challenges, the market overview in 2022 is still likely to be driven more than 2021,” said Peerapong.
In this regard, Origin Property Prepare big plans in many areas throughout the year 2022, including having “Mega Project” that will change the game of real estate business and create another level of life for consumers Expected to reveal details Available at the end of Feb. to the middle of Mar. 65
forOrigin Property Public Company Limited or OR There are various business structures, including 1. Residential Development Business Developed 98 condominiums and housing projects (as of the end of 2021), such as the brand PARK ORIGIN, The Origin, Origin Plug and Play (Origin Plug & Play). , KnightsBridge (KnightsBridge), Notting Hill (Notting Hill), Kensington (Kensington), Hampton (Hampton) and Britannia (BRITANIA) with a total project value of 146.5 billion baht. 2. Recurring Income Business such as hotels, serviced apartments, retail 3. Service Business such as real estate management business Agent business for buying, selling, renting real estate Real estate consulting business and also has a vision to expand new business types continuously, such as logistics business Asset Management energy business Healthcare businesses, etc., to enhance the quality of life of consumers as a whole.