French packaging specialist Prad has teamed up with Interparfums once again, applying its signature translucent metallization technique in a violet shade to the new Jimmy Choo women’s fragrance, I Want Choo Midnight, designed to reflect the glamour of the night.
The Engineering Behind Translucent Glass Metallization
Prad sidesteps this by deploying a low-energy metallization process that guarantees full recyclability of the glass flacon. According to company specifications detailed by Industries Cosmétiques, this technique not only achieves a specific violet hue but also passes rigorous professional resistance and durability tests without requiring energy-intensive curing phases.
The manufacturing pipeline relies on a precise mastery of surface decoration technologies. Prad combines liquid metallization, high-end lacquering, and laser finishing to ensure the coating adheres molecularly to the substrate while maintaining uniform light refraction.
Expanding the Interparfums Jimmy Choo Franchise
The latest violet iteration joins an established color-coded product family within the Interparfums license. Prad previously handled the decoration for earlier releases in the same lineup. According to brand disclosures outlined by Prad, the packaging specialist previously produced a translucent gold metallization for I Want Choo – Le Parfum and a translucent pink finish for I Want Choo With Love.
Each flanker utilizes color as a distinct material signature:
- I Want Choo – Le Parfum: Translucent gold metallization
- I Want Choo With Love: Translucent pink metallization with a vibrant amber-floral-fruity profile
- I Want Choo Midnight: Translucent violet metallization paired with blackberry, orchid, and cedar notes
Aesthetic Codes Meet Energy-Efficient Production
By utilizing low-energy deposition methods for I Want Choo Midnight, Prad aligns high-end decorative finishes with sustainable manufacturing benchmarks. The violet tint specifically mirrors the nocturnal theme of the fragrance, which aims to evoke bold friendships and late-night memories according to production notes covered by Industries Cosmétiques. By maintaining uniform quality across gold, pink, and violet variants, the partnership demonstrates that scalable surface treatments can deliver varied brand identities while preserving the underlying circular economy of glass containers.
