2024-01-14 00:30:00
Zhang Enhui conducted research on promoting high-quality development of the ice and snow tourism industry
There should be a new atmosphere in the new year, and the ice and snow economy should be vigorous.
All work must be started. Get up and do it quickly.
On the 13th, Zhang Enhui, Secretary of the Municipal Party Committee, conducted a survey on promoting the high-quality development of the ice and snow tourism industry. He emphasized the need to thoroughly study and implement the spirit of General Secretary Xi Jinping’s important speech at the symposium on promoting the comprehensive revitalization of Northeast China in the new era, adhere to the “tourist-centered” approach, implement detailed and excellent services, and do everything possible to improve tourist satisfaction and experience. We will make good use of the “combination punch” to tackle cultural and tourism issues during the snow season and make the golden brand of Changchun’s ice and snow tourism even brighter.
The popularity of ice and snow tourism continues to rise, but are related services guaranteed? What areas need improvement, especially whether the bus service is convenient? During the investigation, Zhang Enhui and his party came to Oriental Plaza Station and randomly took the Tianding Mountain Ski Resort Bus Tour Line.
As it falls on weekends, the number of tourists taking the dedicated line has increased significantly, with the daily passenger flow reaching nearly 3,000. The passengers on the bus include tourists from Jiangxi and other provinces, as well as foreign students studying in Changchun. Zhang Enhui chatted with the passengers next to her to learn about their impressions of Changchun as a city and their opinions and suggestions on improving tourism services. She emphasized that we should adhere to demand orientation, start from the specific things that tourists care about, and start from doing specific work such as providing bus connection services. Since then, service guarantee has been extended along with the tourism chain.
At the Tianding Mountain Ski Resort and Changchun Ice and Snow New World, Zhang Enhui visited the core projects of the scenic spots to learn about the recent tourism reception, as well as the creation of special products, catering supporting services and safety management. He also communicated with tourists to understand their service experience of Changchun tourism. , emphasizing that there is no end to service. The more concentrated the passenger flow is, the more we must focus on service quality, ensure safety work is in place, and continuously improve service and management quality and efficiency.
Zhang Enhui said that this year, Northeast ice and snow tourism has become the “top trend” of national concern, and the Changchun snow season also demonstrates the unique charm of high-quality ice and snow resources. We must strengthen our confidence and work hard for a long time, insist on developing the cultural tourism industry as a city-wide game of chess, calculate more big accounts, more long-term accounts, and more overall accounts of urban development, and work together to improve the quality and efficiency of the ice and snow economy. We must insist that product is king, continue to promote product upgrades, and launch more immersive, experiential, and interactive tourism products. Efforts should be made to enhance the connectivity of tourist attractions, improve the accessibility from the main urban area to various scenic spots, and better meet the personalized needs of tourists. We must persist in cultural empowerment and tap into the tourism potential of Changchun’s characteristic cultural elements such as movies and cars. It is necessary to measure efficiency on time, do a good job in publicity and marketing planning, make good use of new media resources, and plan in-depth cultural tourism activities throughout the year to form continuous work highlights. It is necessary to learn from each other, strengthen coordination and linkage with brother provinces and cities, work together to expand the ice and snow tourism industry, and promote the high-quality development of the ice and snow industry.
Let’s have a new look in the new year! Zhang Enhui emphasized that not only the cultural tourism industry and the ice and snow economy must be fully developed, but all the work in the city must be started, quickly, and done. In accordance with the deployment of the Municipal Party Committee Plenary Session and the work arrangements of the Municipal Two Sessions, implementation must be carried out vigorously and resolutely, and we must seize every opportunity to work quickly and hard, so that it can be done immediately as a conscious action, and promote the improvement of standards, speed, quality and efficiency of all work.
Ma Yanfeng, Jiang Baozhong and Zhao Xian participated in the survey.
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