Jaguar Land Rover (JLR) has officially opened order books for its first fully electric vehicle, the Range Rover Electric, with entry-level pricing starting at £154,070 in the UK, according to Digital Trends, or starting at 165,400 euros as reported by Quattroruote. First announced in December 2023, the luxury electric SUV experienced development delays before finally arriving on the market, as detailed by Wired.
Range Rover Electric Opens Order Books at £154,070
The vehicle is built at JLR’s historic Solihull plant in the United Kingdom, where factory operations have been adapted to produce the model alongside combustion and hybrid versions, utilizing dedicated lines for batteries and electric drive units.
Dual-Motor Performance and 800-Volt Architecture
The Range Rover Electric is powered by dual permanent-magnet electric motors featuring silicon carbide semiconductors, delivering a combined output of 550 horsepower (or approximately 543 hp depending on regional metric conversion) and 850 newton-meters of torque, according to coverage from la Repubblica and Digital Trends. The setup is built on an 800-volt electrical architecture.
Energy is stored in a double-stacked, 118.5-kWh net capacity lithium-ion battery composed of 344 prismatic cells. The vehicle supports DC fast charging at up to 350 kW, allowing the battery to recharge from 10% to 80% in approximately 22 minutes under ideal conditions, or recover up to 220 kilometers of range in 10 minutes. Declared WLTP range reaches up to 600 kilometers (roughly 373 miles), while real-world estimates sit around 535 kilometers. Performance figures include a 0 to 100 km/h acceleration time of 4.5 seconds (or 0 to 60 mph in 4.3 seconds), alongside an 80 to 120 km/h passing maneuver time of 2.7 seconds.
Design Philosophy and Off-Road Capability
Sticking to a Range Rover first, electric second
philosophy emphasized across reports by Motor1 and Digital Trends, the exterior maintains the familiar silhouette, lighting, and flush door handles of its combustion counterpart. Subtle aerodynamic revisions, including a refined front grille with slightly thinner vents and narrow-spoke alloy wheels, help reduce the drag coefficient from 0.30 to 0.29.
Retaining traditional all-terrain credentials, the electric SUV features a water-wading depth capability of up to 900 millimeters (90 cm). Vehicle dynamics are managed by an Intelligent Driveline Dynamics system capable of distributing rear torque from 100% to 0%, and an Integrated Traction Management system that monitors motor speed within 50 milliseconds to control wheel slip.
Trim Levels, Pricing, and Market Positioning
The Range Rover Electric model lineup spans short and long-wheelbase body styles across multiple specifications. Available trim options include the SE, HSE, Autobiography, SV, SV Ultra, and SV Black, alongside a launch-phase First Edition offered in Belgravia Green, Santorini Black, and Varesine Blue exterior finishes, paired with Light Cloud Ultrafabrics PU and Kvadrat interior materials.
Pricing climbs significantly across the range. While UK entry-level Autobiography models start at £154,070, high-end variants such as the SV Black long-wheelbase reach £225,240, with “Ultra” specifications listed as price on application. In the United States, lower-spec SE variants start at $138,000 before delivery fees. In the luxury EV sector, the vehicle competes against high-end alternatives including the Mercedes-Benz G 580, Porsche Cayenne Electric, and Lucid Gravity.
