The digital acquisition consulting agency Effinity joins the Union of Influencers and Content Creators (UMICC).
With this merger, the agency wishes to confirm the responsible approach it has adopted since the launch of its Influence offer in 2015, by being one of the first members of the federation.
“We are very proud to be able to actively participate in the regularization of a sector which has been particularly turned upside down in recent months, and which must earn its letters of nobility. We want to act collectively, while continuing the work we have been doing daily since the launch of our Influence offer, which is, in particular, to support influencers so that they can offer the most responsible content that is faithful to the values of our customers. “, noted Christopher Bosquetpresident of Effinity.
Created last January, UMICC is the professional federation that brings together all players in the influence sector, from influence agencies to content creators. Its ambition is to bring the interests of its members to their stakeholders, by acting for the development of a more responsible influence.
We should also remember that at the beginning of March, Magali Berdah has also launched its own federation of influencers and content creators (FICC).
