23 Dec 2022
Recently, there are rumors that Microsoft CEO Satya Nadella is interested in acquiring popular streaming platform Netflix. Coming under the Microsoft umbrella in the coming year 2023.
Since 2014, Satya Nadella has been the CEO of Microsoft.
The company’s direction seems to be increasingly focused on acquiring other acquisitions.
– In 2014 bought Minecraft Mojang Studio for $2.5 billion (game business).
– In 2016, LinkedIn was purchased for $26.2 billion (social media business).
-In 2020, buy Nuance Communications for $19.7 billion (AI business).
– Year 2022, buy Activision Blizzard for $ 68.7 billion (gaming business, but the deal has not yet closed)
The point is that the acquisition of Activision Blizzard seems to be a failure.
As many people think this deal will give Microsoft too much of a monopoly in the video game market.
So if Microsoft can’t actually close the Activision Blizzard deal, there’s a chance it could divert to Netflix, which is equally as big.
Because Netflix is still a streaming platform business that Microsoft has never played before.
(While other Big Tech have already played it, e.g. Apple has Apple TV+, Amazon has Amazon Prime Video.)
Therefore, it will not be perceived as a monopoly in the market as in the case of Activision Blizzard.
In addition, the two companies have always had a good relationship.
Since Netflix has chosen Microsoft as its partner for its ad-supported subscription system.
And Microsoft also has senior executives. who also serves as one of the directors of Netflix..
In addition, if you look closely, you can see that both have the same interest in the game business.
Since the beginning of the year, Netflix has released more than 43 games of its own.
While Microsoft owns the Xbox and many other game studios.
which if this deal actually happens It should be able to strengthen their strength in the entertainment business quite a bit.
Netflix currently has a company value of 4.6 trillion baht.
and has revenues for the last 4 quarters at 1 trillion baht
Microsoft is valued at 61 trillion baht.
And has revenues for the last 4 quarters at 7 trillion baht
It can be seen that Microsoft’s income can buy Netflix easily..