New brand identity for STEALING. The insurance-financial group, specialized in supporting the competitiveness of Italian companies, today launched a profoundly renewed and updated visual identity.
The logo before and after
The new look, more modern and inclusiverepresents the Group’s new mission, which embraces support for all Italian companies – from north to south, from supply chain champions to SMEs – on the domestic market as well as abroad.
“Acting together to create agile solutions for the evolution needs of Italian companies through a network of relationships, knowledge and financial services” this is SACE’s plan which, with the new governance of the Ministry of Economy and Finance, takes the form Industrial Plan TOGETHER2025.
The new project INSIEME2025 positions the institution as partner of Italian companiesespecially SMEs, through an approach focused on listening to their needs.
Sustainability, technological transformation, customer & people centricity:
“Today we are writing an important stage in the evolution of our Group and in the renewal of our corporate identity” he has declared Alessandra RicciChief Executive Officer of SACE.
“A new brand identity – continues – which expresses the commitment, courage and values shared by all the people of the SACE Group and aims to become a point of reference for all the stakeholders with whom we want to grow together“.
to the center of new value system designed by the people of the SACE Group: courage, attention to people, transparency and team spirit.
“A rebranding is never an aesthetic intervention for its own sake, but the sign of a path of change, the will to present itself in a new dimension and the commitment to carry out what was promised. Today begins a new way of telling us, disintermediated and direct, which starts from listening and focuses on people and the concrete results achieved by companies together with us at SACE” he added Rodolfo BelcastroChief Communication Officer di SACE.
The font of the new logo is designed ad hoc and is very essential for express transparency; the search for curved shapes recalls the circularity of sustainability e the warmth of the peoplee.
For the rebranding project, the SACE team made use of the collaboration and experience of Angelini Design.
The independent brand strategy and design agency, with offices in Rome, Turin, Paris and Shanghai, worked on the concept of people centricitynow expressed in the graphic symbol through the union of two curvilinear shapes that embrace each other giving life to the “S” of SACE.
The choice of colors evokes the sphere of values of the SACE world:
Il purple blue of the writing is the combination of the passion of red, which belongs to the history of SACE, and the institutional nature and reliability of blue.
Lo sky blue chosen for the graphic icon evokes the Italian blue and gives a tech, digital, modern meaning.
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