If you’ve ever wondered what the design background is for Samsung’s latest and greatest flagships, this is for you. I mean, if you want to read public relations, talk nonsense in your spare time like we do. If so, you’ll be fascinated by phrases like “the essence of originality” and “innovation beyond innovation.”
Samsung’s marketing team basically praises Samsung’s design team, which means inferior people who don’t work in marketing fields may have trouble understanding better. This is what the “essence of originality” is: “Samsung has always wanted to create a simple and flat form that combines technology and design.
So yes, it is. What about “bold geometry”? Well, if you don’t know, “the design philosophy prioritizes capturing only the most essential elements to establish a unique identity.” Unique but different between S22/S22+ and S22 Ultra, right?
The image showing the Galaxy S22 or S22+ directly after the words “a perfect match”, the new crease that separates the camera island from the frame, is the best feature, unlike what we saw in a really perfect design on last year. S21 family members. It’s funny, but what Samsung is trying to say isn’t about that, it’s about uniform colors: “Both the Galaxy S22 and S22+ have similar colors on their metal camera housings and bodies, which creates a feeling of togetherness.” Of course, that’s fine.
The design section of the S22 Ultra makes no attempt to hide the fact that it has acquired the “simple and strong design identity” of the Galaxy Note series. It also describes how the company “downsized by improving the design of the camera.” Due to the low latency of the S Pen and some new features in a user interface, there is also information about how happy the S Pen is using it, because “design” also refers to the design of the software.
Even the Samsung Wallet, before going for the colors, is majestic no matter how trendy they are. If you need more colors in your life, guess what? There are cases where Samsung will sell to you. Obviously, you can’t even put a simple one in the box with the phone, because now it’s eco-friendly. No case, no charger – why not pay for them separately and get them in a separate package that won’t create much waste overall? Correct? But hey, at least the S22’s case is 56% smaller than the S20’s.
Finally, Samsung enthusiastically promises that “in the future, the company will continue to create innovative experiences that reflect our changing times, breaking existing boundaries and pushing the boundaries of what smartphones can do.”
We provide you with just a few excerpts, but the whole “design story” is waiting to impress you in the attached source below. If you are interested in the new Samsung flagships, check out our live review of them.