2023-05-15 12:09:00
For the inhabitants of Namur, Liège, Ghent or Antwerp, there is change in the air. If you are used to receiving flyers from the Lidl chain, your mailbox will probably be less full than before.
From this week, the communication of promotions and other advantages of Lidl will henceforth be rather on a digital medium. According to the group’s analyses, 35% of the inhabitants of large cities are fed up with receiving paper .
By stopping distributing folders in these four cities, the company will save 10% on sending papers. To receive promotions and other information from the store, it is on other channels that you will have to look. You will have to go to the Lidl Plus application, the site lidl.be or consult the paper folders that will always be available in stores, says Gondola.
”Our customers are getting more and more information through our website, our webshop or our app. Every week, many Belgian customers consult our application, this represents an increase of 50% compared to 2021”, welcomes the spokesperson for the brand Julien Wathieu.
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