Sony has launched a Hello Kitty collaboration in the U.S., a limited-edition collection of three headphone models bundled with exclusive character accessories, including an eye-catching carrying case. The collaboration, available for preorder on Sony’s website, offers the flagship WH-1000XM6, mid-range WH-CH730N, and budget WH-CH530, each paired with a Hello Kitty pouch and tote bag.
Preorders for the collection are open, and are exclusive to Sony’s online store, with deliveries expected between mid-November and early December. The collaboration marks a release of Hello Kitty-themed audio gear in North America, expanding on a partnership that debuted in Japan the previous month.
A Collection for Every Budget
The Sony x Hello Kitty collection spans three distinct headphone models, each customized with the collaboration’s signature black and pink colorways and bundled with exclusive merchandise. The collection is designed to appeal to both audiophiles and Hello Kitty fans, offering a range of features and prices.
At the top of the lineup is the WH-1000XM6, Sony’s flagship noise-canceling headphones. Preorders for the XM6 are estimated to begin shipping on November 18.
The mid-range option is the WH-CH730N, priced at $224.99. These headphones offer noise cancellation, ambient sound mode, and 50 hours of battery life with noise cancellation on. They are available in black and a brighter pink. Delivery for the 730N models is expected between December 3 and 4.
Like the 730N, the 530 is also due to arrive between December 3 and 4.
Each model in the collection includes a black tote bag and a unique Hello Kitty carrying case. The case features a grunge-inspired
design with Hello Kitty’s signature ears and bow, and compartments shaped like headphones, making it appear as if the character is wearing them.
Expanding the Hello Kitty Universe
This headphone collaboration arrives as Hello Kitty’s popularity continues to grow, with recent expansions into video gaming. On October 29, Sanrio Games launched Hello Kitty Party Land, a party game featuring over a dozen Sanrio characters.
HELLO KITTY × SONY IS FINALLY COMING TO THE US! Sony's limited-edition headphone collection is now available for preorder, featuring exclusive Hello Kitty accessories. Prices start at $104.99.https://t.co/SWIyWZVPIA pic.twitter.com/xKWK1mlAKu
By providing a new entry point through games for fans and partners worldwide to engage with Sanrio IP, we aim to enhance our corporate value as a global IP platformer and bring smiles to even more people.
The Sony collaboration features a limited-edition collection of headphones with Hello Kitty accessories.
In its own press release, Sony stated its goal is to create the future of entertainment through the power of technology together with creators.
The Hello Kitty headphone collection is a tangible example of this philosophy, merging Sony’s audio technology with Sanrio’s beloved character design.
Pricing and Availability
The pricing for the Hello Kitty collaboration varies by model, with each bundle including the headphones and exclusive accessories. Here is a breakdown of the collection’s offerings:
| Model | Price | Estimated U.S. Delivery |
|---|---|---|
| WH-1000XM6 (Hello Kitty Edition) | $519.99 | November 18–19 |
| WH-CH730N (Hello Kitty Edition) | $224.99 | December 3–4 |
| WH-CH530 (Hello Kitty Edition) | $104.99 | December 3–4 |
The collection is available now for preorder exclusively through Sony’s online store. While the WH-1000XM6 is offered in both black and sand pink, the WH-730N and WH-530 are available in black and pink. As of publication, the pink version of the WH-1000XM6 is sold out, with only the black colorway still available.
