Take-Two Interactive CEO Strauss Zelnick confirmed on Monday that preorders for the highly anticipated Grand Theft Auto VI are currently running far in excess of the company’s internal expectations.
As the gaming industry prepares for the title’s official release, Zelnick emphasized a cautious approach to the hype surrounding the launch.
“That’s a good thing. That said, we never claim success before it occurs,” Zelnick said. “So we’re just days away from beginning to see the fruits of our labor.”
The upcoming title is scheduled to launch on Nov. 19 for PlayStation 5 and Xbox Series S and X consoles. Pricing for the release is set at $79.99 for the standard edition and $99.99 for the ultimate version. While Rockstar Games has not yet released official preorder figures, Zelnick said that the company intends to provide further updates on the game’s performance following its market debut.
These early indicators mirror trends observed in June, when preorders for the game first opened and reached what the company described as “unprecedented” levels.
Take-Two Reports Net Bookings of $1.6 Billion
Ad sales for the quarter totaled $121 million. As the company moves toward the launch of its flagship title, Zelnick maintained that specific details regarding future platform availability—such as a potential release for PC or the Nintendo Switch 2—remain under the purview of the development label. “Information always comes from our labels,” Zelnick said, deferring those potential announcements to the team at Rockstar Games.
The company is currently focused on the final preparations for the Nov. 19 launch, with Rockstar Games managing the rollout of the title across its confirmed console platforms.
