Last year, the Allsvenskan teams brought in over SEK 450 million in audience revenue.
FotbollDirekt has listed all the clubs’ reported figures.
✓ The club that earned by far the most – with a margin of 12.9 million.
✓ 13 clubs increase compared to 2022.
✓ The average income per spectator – from SEK 111 to 215.
After the pandemic, the Swedish football public has indeed found its way back to the Allsvenskan arenas. Last year, the Allsvenskan had a total of 2,407,263 spectators, which is an increase of 17,738 people compared to 2022. It also provides a ring in the coffers for the clubs.
FotbollDirekt has listed all the clubs playing in the allsvenskan in 2024 and their audience revenue from 2023. The figure from 2022 is shown in parentheses. Note that the clubs have played a different number of competitive matches during the year, which is why the total revenue can, for obvious reasons, differ a lot. FD has therefore also calculated the average income per visitor.
Mjällby AIF has not published its annual report on the website. FD has been in contact with the club, which has not responded.
ATTENTION! Audience revenue includes not only entrance tickets, but also income from, for example, kiosk sales and the like.
AIK
Total audience revenue in 2023: 65.7 million (2022: 63.7 million) – 3rd in the Allsvenskan
Total number of spectators in competitive matches at home in 2023: 402 460 (17 matcher)
Average revenue per viewer: SEK 163 – 6th in the Allsvenskan
***
BK Häcken
Total audience revenue in 2023: 19.9 million (8.8 million) – 8th in the Allsvenskan
Number of spectators in 2023: 124,421 (26 matches and a cup final*)
Average revenue per viewer: SEK 158 – 8th in the Allsvenskan
***
Djurgårdens IF
Total audience revenue in 2023: 59.1 million (73.8 million) – 4th in the Allsvenskan
Number of spectators in 2023: 365 688 (20 matcher)
Average revenue per viewer: SEK 162 – 7th in the Allsvenskan
***
Application
Total audience revenue in 2023: 11.8 million (4.1 million) – 12th in the Allsvenskan
Number of spectators in 2023: 81 461 (17 matcher)
Average revenue per viewer: SEK 145 – 11th in the Allsvenskan
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Halmstads BK
Total audience revenue in 2023: 14.5 million (5.7 million) – 11th in the Allsvenskan
Number of spectators in 2023: 99,107 (16 matches, of which an unreported audience figure)
Average revenue per viewer: SEK 146 – 10th in the Allsvenskan
***
Hammarby IF
Total audience revenue in 2023: 80 million (73.7 million) – 1st in the Allsvenskan
Number of spectators in 2023: 427 293 (19 matcher)
Average revenue per viewer: SEK 187 – 4th in the Allsvenskan
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IF Brommapojkarna
Total audience revenue in 2023: 3.6 million (1.1 million) – 15th in the Allsvenskan
Number of spectators in 2023: 31 554 (18 matcher)
Average revenue per viewer: SEK 114 – 14th in the Allsvenskan
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IF Elfsborg
Total audience revenue in 2023: 21.2 million (14.9 million) – 7th in the Allsvenskan
Number of spectators in 2023: 141 674 (15 matcher)
Average revenue per viewer: SEK 150 – 9th in the Allsvenskan
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IFK Gothenburg
Total audience revenue in 2023: 47.135 million (39.8 million) – 5th in the Allsvenskan
Number of spectators in 2023: 250 491 (17 matcher)
Average revenue per viewer: SEK 188.2 – 2nd in the Allsvenskan
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IFK Norrköping
Total audience revenue in 2023: 23.024 million (18.2 million) – 6th in the Allsvenskan
Number of spectators in 2023: 122 600 (16 matcher)
Average revenue per viewer: SEK 187.8 – 3rd in the Allsvenskan
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IFK Värnamo
Total audience revenue in 2023: 5.7 million (5.4 million) – 14th in the Allsvenskan
Number of spectators in 2023: 40 755 (15 matcher)
Average revenue per viewer: SEK 140 – 12th in the Allsvenskan
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ME Sirius
Total audience revenue in 2023: 15.9 million** (14.6 million) – 9th in the Allsvenskan
Number of spectators in 2023: 96 956 (15 matcher)
Average revenue per viewer: SEK 164 – 5th in the Allsvenskan
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Kalmar FF
Total audience revenue in 2023: 15.2 million (13.9 million) – 10th in the Allsvenskan
Number of spectators in 2023: 108 988 (19 matcher)
Average revenue per viewer: SEK 139 – 13th in the Allsvenskan
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Malmö FF
Total audience revenue in 2023: 67.1 million (81.4 million) – 2nd in the Allsvenskan
Number of spectators in 2023: 311 782 (17 matcher)
Average revenue per viewer: SEK 215 – 1st in the Allsvenskan
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Mjällby AIF
Total audience revenue in 2023: Can’t find the annual report on the website. FD has unsuccessfully tried to obtain the figures through Mjällby AIF. (2022: 7 million***
Number of spectators in 2023: 56,704 (18 matches plus a cup final*, two of which are unreported attendance figures)
Average revenue per viewer: ?
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Västerås SK
Total audience revenue in 2023: 6.4 million (2.4 million) – 13th in the Allsvenskan
Number of spectators in 2023: 57 547 (16 matcher)
Average revenue per viewer: SEK 111 – 15th in the Allsvenskan
***
*The teams in the cup final share the ticket revenue together with SvFF.
**Have not reported the figures for audience revenue separately, but for total event revenue.
***Source: “How is Swedish elite football?”
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