In 2023, exports of goods closed at around US$14.2 billion while services were US$3.2 billion, reaching US$17.4 billion, indicated the Guatemalan Association of Exporters (Agexport).
Meanwhile, the identified potential “by taking advantage of opportunities with respect to international demand and main trends” indicates that US$24,255 million can be reached in the short term, composed of US$19,200 million in goods and US$5,055 millions in services.
According to studies and analyzes carried out by the Department of Trade Promotion and Market Access of Agexport, Guatemala could increase its exports by taking advantage of global supply and demand, reaching 25% of exports of the Gross Domestic Product (GDP), commented Paola Álvarez, Manager of Trade Promotion and Market Access of the association.
This would be the highest percentage that the country has had in decades and, in addition, it would be close to the goal (30%) for Guatemala to be declared an international exporting country, the executive added.
Every year the entity carries out the Best Markets, Products & Services Study, through which they map the opportunities with the greatest potential for the Guatemalan exportable offer, based on the opportunities that are generated with respect to the international demand and main trends.
For example, the additional potential identified by BEST is US$3.2 billion for goods and US$1.6 billion for services.
It includes 44 identified markets, 8 for products and 11 for services, as well as 25 for both.
In addition to 13 disruptive products, 10 disruptive services, and 6 consumer trends, it was explained.
The plan to achieve this is to promote the country in 75 markets, with different activities. Among these: United States, Central and Southern Mexico, Canada, Central America, Dominican Republic, Jamaica, The Grenadines, Cuba, Peru, Colombia, Chile, Argentina, Uruguay, Taiwan, Japan, South Korea, India, Thailand, Israel, Saudi Arabia, United Arab Emirates, Turkey, Spain, France, Germany and the Netherlands.
This will be done through more than 200 initiatives that bring together national fairs with international participants, Country Pavilions at events outside of Guatemala, trade missions in strategic countries, reverse missions and tours of international buyers, congresses and sectoral meetings for the positioning of Guatemala. as a global supplier.
In addition to studies and research with exploration of niche markets, tools with access to valuable information from strategic markets, loyalty of international buyers, new buyers, as well as strategic tours, Álvarez mentioned.
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