2023-12-17 18:26:23
Lying can be very costly. Comugnero Silvana / stock.adobe.com
A smokescreen. This is sometimes the harsh reality behind ambitious and positive promises made in public, for reputation and the employer brand. Explanations.
““Do as I say, but don’t do as I do.” Everyone knows this sentence which has become a French proverb. It can be applied to many situations from personal or professional life. In the business world, it happens that certain promises made “On paper» are very different in daily reality, at work. Some employees, newly arrived in an organization and barely “onboarded», do not take more than a few days to become disillusioned by discovering the truth… To boost their employer brand and their reason for being, some are ready to say anything to attract talent, light and business. Even when it’s completely false.
It’s a risky little game that can pay off big… but which can also make you fall from great heights. Especially if the truth comes out with a bang. After his Marseille business school, Baptiste* was delighted to join this beautiful structure which boasts its…
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