The dress of hope is sold as ‘NFT’ to support mental health

In a message of hope from “An-Nahar” and IMPACT BBDO as part of the RedressLebanon campaign, Zuhair Murad worked on a design inspired by the mesh fabric that covers the buildings damaged by the explosion and that are being reconstructed, in an attempt to extract some joy and hope from this fabric, which has become a symbol of destruction and at the time The same for the restoration of Beirut.

It is noteworthy that the fabric used in the manufacture of the dress is the same that used to cover the “An-Nahar” building, which was severely damaged, and this idea appealed to Zuhair Murad and inspired him to create a sophisticated, elegant and attractive design in just a few days, although working on this material is the first experiment of its kind In the world of fashion and fashion design.

This dress is designed to be sold digitally (NFT) and 10,452 non-fungible “NFT” codes will be released for the dress designed by Zuhair Murad, with donations going to Edraak to support the cause of mental health.

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