The e-commerce toolbox (Dunod “BàO The Toolbox”, 2023)

2023-05-16 22:00:00
Page 1 to 9: Start Pages | Page 5: Christian Delabre – Acknowledgments | Page 6: Gabriel Gross – Preface | Page 7: Christian Delabre – Foreword | Page 10 to 11: Christian Delabre – Presentation | Page 12 to 13: Christian Delabre – Tool 1. Study of needs | Page 14 to 15: Christian Delabre – Tool 2. Defining objectives | Page 16 to 17: Christian Delabre – Tool 3. Positioning | Page 18 to 19: Christian Delabre – Tool 4. The business plan | Page 20 to 23: Christian Delabre – Tool 5. The business model | Page 24 to 25: Christian Delabre – Tool 6. Market research | Page 26 to 27: Christian Delabre – Tool 7. Competitive analysis | Page 28 to 29: Christian Delabre – Presentation | Page 30 to 31: Christian Delabre – Tool 8. Accommodation | Page 32 to 33: Christian Delabre – Tool 9. The domain name | Page 34 to 37: Christian Delabre – Tool 10. Specifications | Page 38 to 41: Christian Delabre – Tool 11. Project planning | Page 42 to 45: Christian Delabre – Tool 12. Design | Page 46 to 47: Christian Delabre – Tool 13. Responsive design | Page 48 to 49: Christian Delabre – Tool 14. Site creation platforms | Page 50 to 51: Christian Delabre – Tool 15. Content creation | Page 52 to 53: Christian Delabre – Tool 16. Means of payment | Page 56 to 57: Christian Delabre – Tool 17. Delivery methods | Page 58 to 59: Christian Delabre – Presentation | Page 60 to 63: Christian Delabre – Tool 18. Natural referencing | Page 64 to 65: Christian Delabre – Tool 19. Paid referencing | Page 66 to 69: Christian Delabre – Tool 20. Social networks | Page 70 to 71: Christian Delabre – Tool 21. Content marketing | Page 72 to 75: Christian Delabre – Tool 22. Membership | Page 76 to 79: Christian Delabre – Tool 23. Personalized | Page 80 to 81: Christian Delabre – Tool 24. The blog | Page 82 to 83: Christian Delabre – Presentation | Page 84 to 85: Christian Delabre – Tool 25. The animation plan | Page 86 to 89: Christian Delabre – Tool 26. Storytelling | Page 90 to 93: Christian Delabre – Tool 27. E-mailing | Page 94 to 95: Christian Delabre – Tool 28. Marketing automation | Page 96 to 97: Christian Delabre – Tool 29. E-merchandising | Page 98 to 101: Christian Delabre – Tool 30. The product sheet | Page 102 to 105: Christian Delabre – Tool 31. Inbound marketing | Page 106 to 107: Christian Delabre – Presentation | Page 108 to 111: Christian Delabre – Tool 32. The click to chat | Page 112 to 113: Christian Delabre – Tool 33. The click to call | Page 114 to 115: Christian Delabre – Tool 34. Customer reviews | Page 116 to 119: Christian Delabre – Tool 35. E-reputation | Page 120 to 121: Christian Delabre – Tool 36. The satisfaction questionnaire | Page 122 to 123: Christian Delabre – Presentation | Page 124 to 127: Christian Delabre – Tool 37. e-CRM | Page 128 to 129: Christian Delabre – Tool 38. Big Data | Page 130 to 133: Christian Delabre – Tool 39. The web to store | Page 134 to 137: Christian Delabre – Tool 40. Digital in store | Page 138 to 141: Christian Delabre – Tool 41. Click and collect | Page 142 to 143: Christian Delabre – Tool 42. M-commerce | Page 144 to 147: Christian Delabre – Tool 43. Mobile applications | Page 148 to 151: Christian Delabre – Tool 44. Geofencing | Page 152 to 155: Christian Delabre – Tool 45. Social commerce | Page 156 to 157: Christian Delabre – Presentation | Page 158 to 159: Christian Delabre – Tool 46. Marketing monitoring | Page 160 to 161: Christian Delabre – Tool 47. Benchmark | Page 162 to 163: Christian Delabre – Tool 48. Price monitoring | Page 164 to 167: Christian Delabre – Tool 49. SEO monitoring | Page 168 to 171: Christian Delabre – Tool 50. Social monitoring | Page 172 to 173: Christian Delabre – Presentation | Page 174 to 175: Christian Delabre – Tool 51. Tracking | Page 176 to 179: Christian Delabre – Tool 52. KPI’s | Page 180 to 181: Christian Delabre – Tool 53. Performance measurement | Page 182 to 185: Christian Delabre – Tool 54. The dashboard | Page 186 to 189: Christian Delabre – Tool 55. Social media monitoring | Page 190: Bibliography | Page 191 to 192: End pages.
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